Guest Lecture with Tyler Coulson

I first met Tyler Coulson in April, 2013 when we both spoke at Catapult2013 in San Francisco.  He is both smart and funny but most interesting to me is here is a man who went the BigLaw route, left voluntarily after 2 1/2 years and then in March, 2011 embarked on an 8 month walk-a-thon […]

It Only Gets Worse The Deeper You Go

In case you didn’t know, I am a scuba diver. In fact, just this summer I completed the coursework and dives for both my Nitrox and Advanced certifications. That’s scuba-speak for, “Now I can do deep dives, wreck dives and dive longer.” Fun stuff. I was at the bottom of the ocean, at 107 feet […]

Where’s the Beef?

Years ago a favorite commercial of mine happened to be one that Wendy’s aired and I still get a chuckle out of it to this day. An elderly and somewhat curmudgeonly woman with cohorts in tow enters a burger joint. She buys a burger, lifts up the top bun, and upon seeing a tiny little […]

Pearls (and perils) of Per-diem

It might be a stretch to call per-diem court appearances “zen-like” or “other-worldly.” That being said, I have some philosophical observations about making multiple court appearances on behalf of other attorneys: Treat your per-diem appearances as if you were appearing on your own case. If that means you care more about the case than the […]

When Will Law Schools Finally Teach Marketing?

Yes, law schools are now marrying the JD with technology and engineering.  I’m even honored to be part of the Advisory board for Suffolk University School of Law’s new Institute on Law Practice Technology and Innovation.  And law schools should be teaching technology.  I’ve even gone as far as suggesting they should also be teaching […]

Seminars and Content Marketing for Lawyers

Content Marketing is a generally unfamiliar term to law firms, but should be at the forefront of all marketing plans. Since most consumers spend much of their time finding lawyers by researching online, content marketing is a great way for lawyers to reach out and offer something consumers want – advice, tips, and basic information […]