Solo Practice University®

Marketing

Jared Correia

How to Hire & Retain Talent in 2024 and Beyond – Guest Lecture with Jared Correia

Jan 9, 2024 in Audio, Guest Lectures, Jared Correia, Sponsored, Sponsors

You are not having problems with getting the work. But you ARE having problems getting the talent to help you produce that work, service these clients. It’s not an uncommon dilemma. Post-pandemic it’s become an employee-centric market meaning those who are out looking for the jobs have all the power. How do you hire in this environment? How do you get the quality talent? What do you have to offer to get the good people to help your practice grow. Listen and learn.

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Jared Correia

The Magic of Key Performance Indicators (Part 1) – Guest Lecture with Jared Correia

Sep 13, 2023 in Audio, Guest Lectures, Jared Correia, Sponsored, Sponsors

The acronym KPI (Key Performance Indicators) often strikes terror in the uninitiated lawyer. However, they are not only nothing to fear but a simple documentable measure you should embrace. KPIs are simply measurements of performance and they can measure anything you are doing; how many clients you close from leads, your collection rate, the number of cases you handle per month, etc. Once you understand you have all these measurable activities already available to you through the tools you use in your practice today (like your case management software) and actually start using them, your practice will only become more efficient and be more profitable. Put your fear aside, listen and learn.

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Jared Correia

What Clients Want: Managing Legal Consumer Expectations in 2019-2020 – Guest Lecture(s) with Jared Correia

Oct 28, 2019 in Audio, Guest Lectures, Jared Correia, Marketing, Solo & Small Firm Practice, Technology

Jarred and I have recorded five free guest lectures covering the vast topic of  What (Clients) Want: Managing  Legal Consumer Expectations in 2019-2020.  It is nearly five hours of us discussing in depth: How Legal Consumers Find Law Firms What Legal Consumers Want Marketing Requirements for a Modern Law Firm Intake Procedures/Forms How Modern Law […]

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Jared Correia

21st Century Methods for Onboarding Clients – Guest Lecture with Jared Correia

Jun 25, 2018 in Audio, Guest Lectures, Jared Correia, Marketing

How do you onboard modern clients in the 21st Century? In today’s podcast you will learn about what clients value. Do they want speed, responsiveness, mobile access? Do they want intake options such as online forms, chatbots, text messaging? How do you create and respond to the client’s journey from finding you through resolution? You’ll learn all this more today. Listen and learn.

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Disclaimer

Ditching the Disclaimer

May 8, 2018 in Guest Bloggers, Marketing, Savvy Solos, Technology

What goes in your professional email? What if your email server occasionally marks something as “read” which in fact has not been read? How do you respond to that? Should you include your email signature every single time or only the first time you respond? What belongs and does not belong in an email signature? What about typos? When does an email become too long and you’d be better off just writing a proper letter? What about graphics in email signatures? Or funny quotations?

And what about that long list of disclaimers many of us lawyers append to every single email signature?

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Shouting into the wind

Shouting Into the Wind – How Not to Market Your Solo/Small Firm

Mar 27, 2018 in Client Relations, Guest Bloggers, Marketing, Savvy Solos

Marketing is job #1 for small firm attorneys and solos. It’s a simple equation: no marketing = no clients, and no clients = no firm. But, quite frankly, marketing can really suck.

There’s a cacophony of BigLaw websites, advertising, and social media drowning out small firm voices. And then there are about a million new small firm sites every single day. Not to mention that referrals from other lawyers and professionals can be tough to come by when everyone knows an attorney or ten who do what you do. And don’t forget the do-it-yourself options like LegalZoom and Findlaw.

How do you make yourself heard amongst all that noise? There’s no point shouting into the wind. You can’t make yourself louder than everyone else, so don’t bother trying.

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Protecting Data

Need to Protect Sensitive Data? Get it Out of Your Office.

Jun 13, 2017 in Marketing, Solo & Small Firm Practice, Sponsored, Sponsors, Technology

When people think of high-profile hacks, their minds don’t usually drift to the legal world. However, recent security breaches at several large firms, including Cravath, Swaine & Moore LLP and Weil, Gotshal & Manges LLP, have highlighted the vulnerabilities law firms face. In fact, after one such event, Manhattan US Attorney Preet Bharara said the incident “should serve as a wake-up call for law firms around the world: you are and will be targets of cyber hacking, because you have information valuable to would-be criminals.”

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