Do lawyers needs to cold call? Seriously? Yes. In today’s environment lawyers need to have a robust program for cold calling and how you can do it effectively and efficiently and without violating the rules against solicitation. Yes…listen to this. You will be glad you did.
We are concluding this incredible series of Days of Future Passed – Law Practice in 2025 discussing meeting clients’ new demands of you and your practice including implementing: Efficiences Data Security KPIs Analytics Collaboration Sharing Embedding Outside Counsel If you are looking to build your presence with a serious marketing effort that is progressive, you’ll […]
In part 1 we discovered the magic of KPIs, basically analytics for Attorneys. Sounds dry (even I thought so when Jared presented the topic) but I soon learned it isn’t. It’s quite fascinating because at the end of the day it is measuring whether what you are doing is working and it’s not cookie cutter. You can create measurements for anything you are doing so it is also quite creative. So, let’s get to it and learn more!
The acronym KPI (Key Performance Indicators) often strikes terror in the uninitiated lawyer. However, they are not only nothing to fear but a simple documentable measure you should embrace. KPIs are simply measurements of performance and they can measure anything you are doing; how many clients you close from leads, your collection rate, the number of cases you handle per month, etc. Once you understand you have all these measurable activities already available to you through the tools you use in your practice today (like your case management software) and actually start using them, your practice will only become more efficient and be more profitable. Put your fear aside, listen and learn.
It’s that time of year…or any time of year you want and need to get away to regroup and refresh, spend time with family. After all, isn’t this one of the perks of solo/small firm practice? Owning your own time? Listen as Jared gives his expert advice on how to take that well needed vacation.
In Part 5 of this great series, we will discuss what legal marketing will look like in the not too distant future. This will include:
Video & Audio Content
Short Form Content
This is a MUST LISTEN podcast. Artificial Intelligence (AI) and now Generative AI has hit the world like a meteor and the consequences are and will continue to be profound. You may be more familiar with the term ChatGPT because it is spreading like a contagion. Today we are going to talk about how you can either take advantage of Generative AI, or be left behind. And you don’t want to be left behind because when used properly, Generative AI can save you and your solo/small firm immeasurable amounts of time and money while making you more profitable. Listen and learn.
In part four we are going to look at trends in law firm ‘employees’ and we use the term very broadly. Why broadly? Because we need to look at the role of non-lawyers, AI (Artificial Intelligence) as an ‘employee’, Technology as an ‘employee’. Yes, we have to expand the term ‘employee’ because the world is changing rapidly. So, join us. It will be informative as always.
We are coming to the end of the 2nd Wave of Legal Tech. Yes, I know. You’ve only just started embracing the first wave of legal tech! But it is happening fast and you need to catch up. We will be discussing what is and will be happening in front office technology, consolidation of software, ‘behavior’ automation and so much. Join us!
In Part 2 of our series, Days of Future Passed – Law Practice in 2025, we will discuss two critical topics; what will it mean to actually be a lawyer in 2025 and how will we price our services and collect on those fees. What are the clients’ expectations of who we are and how they should value our services? It’s a truly provocative and informative conversation. Join us!