When writing copy for a website, lawyers need to learn how to talk less about their degrees and qualifications, and more about the problems that they solve. Marketing experts call it describing benefits, rather than features. Are you doing this on your website?
A disaster preparedness plan is an essential element of law practice management. After experiencing Hurricane Irene in 2011, Susan Cartier Liebel wrote about having a communication plan for emergencies. Here are a few more items to consider including in your plan.
“You never told me that!” Those are words a lawyer never wants to hear, but unfortunately many of us do. That’s why CYA (cover your a$$) can be so important.
Often a lawyer’s interaction with a client occurs during one of the most stressful times of the client’s life. Although it may be a routine matter to the lawyer, it may be the only time the client has ever been in this circumstance. Just when the client needs full brain power to comprehend new and complicated concepts, stress negatively impacts the client’s ability to think and remember. So put yourself in your client’s shoes and see how you can make their experience easier while covering yourself.
Thoughtful colleagues, friends and clients sometimes make introductions by email or social media to people they think it would be helpful for you to know. Hopefully the new contact will become a client or a referral source one day, but often they haven’t actually requested this introduction. How should you follow up? Here are a few thoughts on the subject.
Over the years I have worked with a number of lawyers that struggle with perfectionism, and I might even call myself a recovering perfectionist. Some of those perfectionists don’t see perfectionism as a problem, however. To them, their problems are caused by clients with unrealistic expectations about time frames or legal costs. Others lament the necessity of doing everything themselves because their direct reports don’t do a high quality job.
I’ve asked hundreds of lawyers what differentiates them from their competition. Almost all of them say that it’s the quality of their work. News flash: you can’t all be better than the rest. Find out what you really need to do to separate yourself from the pack.
You may be a “Solo by Choice” as Carolyn Elefant describes it in her excellent “why and how to” book on going solo, or you may be a solo by default in this rocky modern legal landscape. Either way, aim to practice “Burger King Law.” I’m referring to Burger King’s 40 year old tag line, “Have it your way.”
Many lawyers remain techno-dinosaurs because they don’t want to invest the time to learn how to use new and more efficient technology. They shortsightedly view an investment in training through the lens of billable hours. They focus on a temporary loss of revenues instead of the future improvements in productivity. Meanwhile they drop farther and farther behind, which only increases their anxiety with regard to technology. Read more…
The holidays are upon us and soon we’ll be launching the New Year. How many of you are vowing to yourself to get client work done more promptly in 2015? Many lawyers struggle with that issue. So many, in fact, that the ABA Model Rules of Professional Conduct specifically address the issue. Rule 1.3 provides […]