Your professionalism is on display in your communications –written as well as oral, including reports, proposals, articles, letters, resumes, writing samples, etc. Write professionally. If you don’t really know how, read this.
Law schools keep churning out graduates in ever-increasing numbers into a market that has been shrinking, due, in part to the economic downturn. The legal profession has been hit hard. In recent years, many prestigious law firms, with staffs running into the many hundreds, have pared their ranks, not only of staff but, as well associates, even partners. And there have been quite-a-few firm mergers, and other firms have simply closed-up shop.
In many instances, newly-minted associates are often doing the work of paralegals, and the paralegals, in turn are increasingly handling duties generally assigned to secretaries or administrative assistants. The downturn has especially hit hard attorneys who hung out their shingles. What do we need to know in order to move forward?
Curious? What does a banana have to do with solo practitioners building their practice?
Well, I had a similar reaction some years ago in a different context. Enjoy this great marketing lesson.
In Part 1, I posed the question, ‘Where Will The Clients Come From?’, directed at neophyte lawyers. In this closing installment, I offer some practical suggestions that, in my opinion, help to make the move a successful venture. Caveat: This discussion does not apply to lawyers who have practiced for some time as an associate […]
More years ago than I’d like to remember, a cousin sold me my first whole life insurance policy. At the time, he was new to the business and initially made some money selling policies to family–aunts, uncles, cousins–you name it. However, after that initial flurry, he didn’t do well and soon dropped out of the business. Bottom line, he didn’t know how to prospect and market himself. Where will your clients come from?
Nowadays, much legal research is done on the internet. Sure, it saves time and can be of great value. The downside: Instead of using legal reasoning, attorneys are, in many instances, and to a lesser or greater extent, relying on the methodology and conclusions reached by others. And their writing….
Lawyers in the U.S. have fallen in love with “Esquire” It is found appended everywhere–on stationery mastheads and signatures, on business cards, professional listings, etc. You name it–it’s there! All well and good! Right? Not so fast! Read more….
(This is a three part series. Read: ‘A Profession If You Can Keep It: Part I – Setting the Stage’ and Part II – The End of Lawyers (Or Something) How Information Technology and Fading Borders Are Reshaping the Law Marketplace and What We Should Do About It Part III — What Should We Do? […]