Why You Don’t Get It Both Ways with Of Counsel Relationships

Sometimes a call comes in that I feel compelled to write about and this is one of those times. The question seemed simple enough. Basically, the callers wanted to know if the fact that a solo attorney was going to be added to their firm website as Of Counsel solely for marketing purposes would have any impact on their malpractice insurance premium. Well, as a risk guy, I couldn’t help it. I needed to know more. In response to a few follow-up questions of my own, I learned the following.

Meeting Client Expectations In a Changed World – Guest Lecture with Tim Bedford from Ruby

We all know that this pandemic has really shaken things up – on both a micro & macro scale. The industry has changed, but so has day-to-day. When your dog is your coworker, your bedroom is your office and the lines of what used to be your workday are now blurred more than ever, life and work have definitely changed. But have you changed with it in order to meet client expectations?

Many solo and small firms have been presented with a fight or flight scenario, and while it’s incredibly sad to see, the folks who were forced to try new things & pivot often found more success.

And the overall goals haven’t changed for these solo and small firms – they want to create a sustainable business model & still have that desire for growth. Listen and Learn.

3 Creative Ideas for Building Your Practice Online in 2021

Believe it or not, we’re already three months into 2021. What are your goals for this year? What strategies, processes, and tools can you put in place now to stand out and expand your practice in the months to come?

Now is an ideal time to reflect on your long-term growth strategy, as well as your opportunities to do even better for the people you serve.

Here are a few creative and cost-effective ideas for improving how you communicate with clients, deliver legal services, and continue growing your practice this year:

#I’mNotACat Lawyer – Web Conferencing Best Practices – Guest Lecture with Jared Correia

By now you’ve heard about the lawyer who was videoconferencing on zoom with a federal judge and couldn’t remove a cat filter.  It was funny, embarrassing, and went viral. To his credit, he kept his composure. However, it has opened up an important conversation about web conferencing best practices, security, audio and video settings, and […]

Working Remotely Is Here to Stay. Now it’s Time to Reimagine How You Work Virtually – Guest Lecture with Jared Correia

The pandemic has thrust virtual work into the spotlight. While for some it’s no different than pre-pandemic work, for others it is a sea change in how they conduct business. It is showcasing the financial benefits and work-life perks of remote work. But, it is also laying bare the weaknesses in our solo/small firm practices and highlighting where we all need to improve. It is critical we start reimagining working virtually from acquiring new clients to the courthouse. What will it look like a year from now? What technologies will shine and others disappear? What technologies must you implement or upgrade to stay competitive? This is a fascinating guest lecture to help you start reshaping your future work world. Listen and learn.

How To Protect The Health of Your Practice and Yourself During a Pandemic and the Rest of Your Lives – Guest Lecture with Cynthia Sharp and Becky Howlett

Did you know the World Health Organization has classified ‘Burnout’ as a health issue? Did you know that burnout is not based on the number of hours you work but the quality of those hours? Cynthia Sharp and Becky Howlett founded legalburnout.com, a resource to help solo and small firm practitioners navigate the emotional roadmap of solo/small firm practice to keep you healthy and grounded through a pandemic and the rest of your lives. This information-packed podcast will have you taking action immediately to help ground you and elevate you at the same time. Listen and learn.

(2020 Update) The First 30 Seconds of A Client Call Can Make Or Break Your Solo Practice

Statistics Support There is Much At Stake

It is imperative your law practice be in control of client contacts (or touchpoints) and set the tone (and extend your brand) early because the backlash can be swift and costly. According to a BIA/Kelsey report, phone calls influenced more than $1 trillion in consumer spending in 2019. The average American tells 15 people about a poor experience—and you’ll feel the impact on your business in large part because of the power of the internet. As I’ve discussed before, the internet has made it extremely easy for a dissatisfied client to share negative reviews about your firm with some furious keystrokes and one final push of the ‘enter’ key. Read on….

There Is No New Normal!

Recognize that change is constant. Sometimes change occurs gradually and at other times, for instance during a global pandemic, it comes at us like a tsunami. Regardless, in order to responsibly adapt to change, it must not only be recognized, the consequences thereof must also be understood. If change is too quickly normalized, the consequences too easily become minimized if not completely ignored.

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