2021 Back to School Special – First Month’s Tuition – $88

2021 has been filled with the strangest news. We’ve read about the discovery of a fossil of a 4-legged Whale*, you can possibly get your hands on a piece of Princess Diana’s wedding cake**, a research vessel found SpongeBob look-alikes a mile under the ocean’s surface,*** and it’s getting harder to find Mac and Cheese Ice Cream!**** And this is just the tip of the oddest news iceberg. So, it’s now back to school time and school is shaping up to, once again, look very different for everyone.
Solo Practice University school has always been online and safe and secure from your home or office or home office! However, we also know that finances remain tighter than normal due to the events impacting us all. 2021 will end but at this stage, who knows what 2022 will even look like. But until then, get armed with the knowledge you need to creatively build an exciting and profitable practice because you are going to have to be even more entrepreneurial then ever before.

In keeping with our mission and of making life and practice more affordable, we’re making it easier than ever for you to join Solo Practice University. Learn more….

How To Capture Local Business With SEO

Shop Local! It has become a rallying cry for independent businesses around the world. In the age of Google, people don’t simply stroll on down to Main Street when they want to make a purchase. No one opens the local yellow pages anymore. They open a search engine on their phone and it might take them far, far away from Main Street.

The good news? Four out of five people use search engines to find local information. Searches for ‘near me’ or ‘close by’ increased more than 900% in a two-year period.

You’ve probably conducted this kind of search yourself when looking to buy soccer cleats or hire an electrician ‘near me’. And if you’re like most people — 92% of shoppers to be exact — you choose a business from the first page of results that Google provides.

Page one of a Google search — this is the new marketing goal of any business, including yours.

How do you appear at the top of the page for every relevant search? In other words, how do you improve your local Search Engine Optimization (SEO)? At Ercule, we spend every day helping businesses do exactly that. Read on.

3 Common Pitfalls For Attorney SEO – (SPONSORED)

Almost every business wants to rank first in Google for their product niche – not only is it satisfying to win the Google ranking game, but it’s also often the path to greater revenue.

That ranking game, for many of our clients, feels mysterious and daunting. Many of them have been playing the game based on gut instinct and guesswork for a long time, and are exhausted.

Among frustrated business owners whose search status seems to stagnate, we’ve noticed some common mistakes. Here are some major ones, along with solutions that you can implement with your team.

Why It’s a Great Time to Start a Solo/Small Firm Practice – Guest Lecture with Jared Correia

Every situation, good or bad, we face in life presents opportunities for those who can capitalize on what is happening. It is no different for those looking to venture out in solo practice. This last year shook up the world for practically everyone. Even if you are already solo, you had to rethink how you were approaching your practice. So, join us as we discuss the opportunities!

Responsiveness: The New Battleground for Attorneys

Anyone else feel like the client expectation bar seems to rise at double the rate each year? From offering support via Twitter and Facebook to battling Yelp reviews, solo and small practice attorneys have had a lot to compete with over the last decade to win the customer experience game.

And now, the recent pandemic has inadvertently shifted those expectations. The rise of on-demand services has created an expectation for all industries to increase availability and responsiveness. A recent Salesforce survey found 64% of customers and 80% of business buyers ​expect questions answered in real-time​. Learn more.

Creative Ideas for Building Your Business Online in 2021…and Beyond

Make 2021 your year—for real this time.
As you look back on the last year and forward to summer 2021, now is the time to reflect on your growth and successes, as well as your opportunities to do even better for the people you serve.

What strategies, processes, and tools can you put in place now to stand out and expand your business in the months to come?

Here are a few creative and cost-effective ideas for improving how you communicate with customers, sell products and render services, and continue growing your business—no matter what comes next.

How Attorneys Get More Done in Less Time

Universally, attorneys have a challenge judging how long projects will take. We underestimate nearly all of the time and don’t get as much done as we would like. Does that sound familiar to you? If so, I totally get it.

We all want to fit more in our day, typically with less than successful results which leads to frustration and guilt. Ugh.

The damage to your psyche, confidence, and wellbeing is real when you try to squish in too much client or CEO work into your day. I know you know! So, what do you do? Read on….

These 4 Factors Keep Solos and Small Law Firms Exposed to Cybersecurity Threats

The foremost threat facing solos and small law firms today is the risk of catastrophic data breaches.

The second most significant threat is their own negligence.

Evolving security challenges coupled with law firms’ expanding digital footprints mean that solos and small practices have never been so at-risk for data breaches or so unprepared to prevent them.

Attorneys seem to understand this, yet bafflingly fail to act. Read on.

Why You Don’t Get It Both Ways with Of Counsel Relationships

Sometimes a call comes in that I feel compelled to write about and this is one of those times. The question seemed simple enough. Basically, the callers wanted to know if the fact that a solo attorney was going to be added to their firm website as Of Counsel solely for marketing purposes would have any impact on their malpractice insurance premium. Well, as a risk guy, I couldn’t help it. I needed to know more. In response to a few follow-up questions of my own, I learned the following.

Meeting Client Expectations In a Changed World – Guest Lecture with Tim Bedford from Ruby

We all know that this pandemic has really shaken things up – on both a micro & macro scale. The industry has changed, but so has day-to-day. When your dog is your coworker, your bedroom is your office and the lines of what used to be your workday are now blurred more than ever, life and work have definitely changed. But have you changed with it in order to meet client expectations?

Many solo and small firms have been presented with a fight or flight scenario, and while it’s incredibly sad to see, the folks who were forced to try new things & pivot often found more success.

And the overall goals haven’t changed for these solo and small firms – they want to create a sustainable business model & still have that desire for growth. Listen and Learn.

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