Do lawyers needs to cold call? Seriously? Yes. In today’s environment lawyers need to have a robust program for cold calling and how you can do it effectively and efficiently and without violating the rules against solicitation. Yes…listen to this. You will be glad you did.
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We are concluding this incredible series of Days of Future Passed – Law Practice in 2025 discussing meeting clients’ new demands of you and your practice including implementing: Efficiences Data Security KPIs Analytics Collaboration Sharing Embedding Outside Counsel If you are looking to build your presence with a serious marketing effort that is progressive, you’ll […]
In part 1 we discovered the magic of KPIs, basically analytics for Attorneys. Sounds dry (even I thought so when Jared presented the topic) but I soon learned it isn’t. It’s quite fascinating because at the end of the day it is measuring whether what you are doing is working and it’s not cookie cutter. You can create measurements for anything you are doing so it is also quite creative. So, let’s get to it and learn more!
The acronym KPI (Key Performance Indicators) often strikes terror in the uninitiated lawyer. However, they are not only nothing to fear but a simple documentable measure you should embrace. KPIs are simply measurements of performance and they can measure anything you are doing; how many clients you close from leads, your collection rate, the number of cases you handle per month, etc. Once you understand you have all these measurable activities already available to you through the tools you use in your practice today (like your case management software) and actually start using them, your practice will only become more efficient and be more profitable. Put your fear aside, listen and learn.
Are you doing what it takes to cultivate a loyal, happy customer base?
75% of businesses believe they go the extra mile for the people they serve—but only 30% of consumers agree. That divide can hurt your reputation, alienate your customers, and most importantly, have a very real impact on your bottom line.
Level up your service with these quick tips from Ruby!
It’s that time of year…or any time of year you want and need to get away to regroup and refresh, spend time with family. After all, isn’t this one of the perks of solo/small firm practice? Owning your own time? Listen as Jared gives his expert advice on how to take that well needed vacation.
This story is TRUE. Names are changed.
In my first year of practice, an Egyptian man named Abdel hired me to represent him in the sale of his bodega. When I asked why he was selling, he told me his religion forbade him from selling beer, and this made it difficult to run a successful Brooklyn bodega. Read on…
In Part 5 of this great series, we will discuss what legal marketing will look like in the not too distant future. This will include:
Video & Audio Content
Short Form Content
This is a MUST LISTEN podcast. Artificial Intelligence (AI) and now Generative AI has hit the world like a meteor and the consequences are and will continue to be profound. You may be more familiar with the term ChatGPT because it is spreading like a contagion. Today we are going to talk about how you can either take advantage of Generative AI, or be left behind. And you don’t want to be left behind because when used properly, Generative AI can save you and your solo/small firm immeasurable amounts of time and money while making you more profitable. Listen and learn.
It’s no secret that lawyers are busy people. Writing briefs, communicating with clients, generating leads, conducting research, preparing for deposition, marketing services—an attorney’s list of tasks goes on and on. It’s no wonder 74% of US law firms feel as though they’re spending too much time on administrative tasks, as opposed to practicing law.
That’s where legal outsourcing comes in. What is legal outsourcing, and why should you consider it? Learn more!