It’s very exciting to embrace technology. It’s new, it’s shiny, it’s fast. Every law practice management consultant tells you you will fall behind if you don’t. Myself included. However, as I have written before, you must embrace the technology gap from the perspective of your client. Not every client wants this. Not every client is capable of embracing it. Not every client will feel comfortable. And just as some embrace the latest technology, the goal post for ‘latest’ moves. And lest we forget, every consultant tells you to build a client-centric practice in order to succeed.
So, how do we build a client-centered practice which remains technologically progressive but understands not all customers are technologically progressive? how do we stay efficient and friendly and not alienate our clients, or worse, they fail to hire to us?