Guide to Legal Outsourcing: What Solo Lawyers and Small Firms Should Know

It’s no secret that lawyers are busy people. Writing briefs, communicating with clients, generating leads, conducting research, preparing for deposition, marketing services—an attorney’s list of tasks goes on and on. It’s no wonder 74% of US law firms feel as though they’re spending too much time on administrative tasks, as opposed to practicing law.

That’s where legal outsourcing comes in. What is legal outsourcing, and why should you consider it? Learn more!

Learn the Truth About Customer Service in the X-pectation Files

George Washington had wooden teeth.

Humans only use 10% of our brains.

The customer is always right.

Myths and misconceptions are a part of life. And while some are harmless or easily debunked—no mother will mind if you step on that crack—others can get in the way of running your business.

Nowhere is this truer than in customer service.

Countless organizations let assumptions and falsehoods guide how they communicate with the people they serve. Why? Because myths have power. They’re emotionally charged. They’re convenient. And, more often than not, someone has something to gain when you believe them.

So, let’s shine a light on the truth, shall we?

Get your customer service facts straight—with a little help from Ruby.

The ROI of Customer Service

In today’s omnichannel world, you might think inbound phone calls are a thing of the past. We’ve all heard about how millennials and members of Generation Z hate picking up their phones. Or how the ongoing robocall epidemic has damaged trust in business telecommunications overall. Surely, by now, most customers would prefer to send an email, fill out an online form, or contact a company via social media—right?

Wrong. In fact, calls today are more important and valuable than ever. Read on!

5 Ways Small Businesses Can Maximize Customer Service to Meet Changing Expectations

What a business offers is just as important as how it’s delivered. And it’s not just about satisfaction or sales. Exceptional customer service has amazing rebound effects, ranging from referrals, to repeat business. This makes customer service one of the most important factors for business growth. Because customer service is so important, it’s equally important to do it right. Here are 5 tips that small business owners can implement today to ensure they’re maximizing their customer service.

Content Marketing & Social Media: 4 Easy Tips For Getting Started

You’ve likely been told time and again (and again) that effective content marketing is essential to building your online presence. That’s genuinely helpful advice—until you consider that many people don’t know what content marketing is exactly.

Or how you define “effective” content.

The good news is that if you’ve ever looked up a recipe, followed a social media account, or watched a how-to video on getting toothpaste out of your hair (don’t ask), then you’ve interacted with successful content. All you need now is the right know-how to start creating lead-winning content for your own business.

What makes content “king?” Read and learn….

4 Ways Your Website Should Drive Lead Generation

Just a snippet: If your website is the digital equivalent of a physical storefront, live chat is comparable to a friendly representative at the front desk.

Did you know?

Live chat is 4.6 times more likely than other channels to convert website visitors into customers.
Approximately 42% of all customers prefer chat over other communication channels.
Of customers who use chat, 82% report satisfaction with their experiences —the highest level of all customer service channels.

Get the links to the studies and download your free guide….

How to Ensure Virtual Business Continuity

None of us saw it coming. Yet today we see the impact of COVID-19 in everything we do. 75% of companies are reporting supply chain disruption. And for the more than 30 million small businesses that make up 99.9 percent of our nation’s commerce, the path ahead is unclear.

The good news? In creating a plan now (even if reactively) to keep your business functioning in times of crisis, you’re not only better able to handle what’s happening at present, you’re also more prepared for the future.

Enter the business continuity plan. Read on….

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