Why You Should Be Content Marketing – Guest Lecture with Jared Correia

How important is content marketing? It’s actually incredibly important in today’s marketing environment for new (and seasoned lawyers). Join us as we discuss what content marketing is, why it’s important, what are the fastest, easiest, and cheapest ways to get good quality content into the universe, and what you should be writing about. As always, it’s highly informative. Join us!

How To Stop Worrying About Money. Guest Lecture with Karen Caffrey

How do we stop worrying about money? In this guest lecture we focus on the particular emotional issues of solos and their relationship to money, those who are out on their own without a steady paycheck. There is also a psychology about money which is fascinating, how we live in judgment of others and how it impacts our actions and emotions day-to-day. Why do we worry when we are somewhat comfortable? Why will we share our most intimate feelings about various topics but feel the most vulnerable talking about money, feel the most shame if we don’t seem to measure up. It’s all in this great guest lecture with the incomparable Karen Caffrey. Join us!

How to Convert A Google Scholar Into An Appreciative Client and Evangelist

You’re annoyed at this potential client who takes up your valuable time telling you everything they already know about their case because they did an ‘extensive’ search on Google. You think they are just there to confirm what they already know by picking your brain for free and walking out the door. You are convinced they are determined not to hire you.

Do you even want to waste your time trying to convince this person they need you as their lawyer? The short answer: Yes.

Understanding Search Marketing – Faculty Announcement – Conrad Saam

Conrad is one of 34 Google Small Business Advisors with a focus on SEO and PR and the agency is a Google Partner. Prior to Mockingbird, Conrad architected Avvo’s ascendancy from concept to legal directory market leader through advanced SEO strategy. His relationship with Google through Legal Connect with Google makes him the go to mentor for understanding this ever changing world of search marketing.

Back to School Special! First Month’s Tuition – $127

If it’s fall, it’s back to school. It’s all about learning, educating ourselves, expanding our minds and putting all that knowledge to use in exciting, creative and profitable ways. And we’re all about the exciting, creative and profitable ways for you to finally be your own boss. That’s why we’re offering this amazing Back to School Special. Check it out! And share!

When Are You Most Vulnerable to Malpractice? – Guest Lecture with Jared Correia

When are you most vulnerable to a malpractice claim, when are you least? What are the ugly malpractice monsters are rearing their heads going forward? Are you safer as a a newbie or a more seasoned professional? The answers may surprise you. But most importantly, they’ll inform you to help you with your practice going forward. Join Jared and I as we discuss these surprising landmines from our unique perspective.

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