Influencers offer the authenticity that buyers trust. Their relationship with their audience is not centered around selling merchandise, but rather, around informative and relevant content that interests their followers. When an influencer tells your brand’s story, it comes from the perspective of a consumer, rather than that of a business or marketing strategy. How does an influencer impact your solo/small firm practice? How can you reach them? Find out.
Think of online reputation management in terms of building a referral network. You can use social media to make connections and build your referral network faster than you can in person and without violating the Rules. There’s lots more so read on…
You can’t rezoom the practice of law without including the finer points of social media. Yet Rezoomers have gaps in their profession which makes social media even more important. You get to craft your re-entry the way you need to in order to succeed. Learn how.
Here’s the problem. We’ve fallen into too much casual contact with clients and this contact is ’round the clock for both the client and the lawyer’s convenience. Cringe-worthy mistakes are inevitable. How do you avoid it? I have one simple suggestion.
The number of people going to the web first before asking for a recommendation from someone they trust is increasing. Once they are online searching they continue to do their research before they decide who to call. Your website may not be doing you any favors if it’s not been optimized to work properly by 2015 standards. Find out how you can improve your website before it ceases to function for you in any meaningful way.
“Yelp is the most commonly used site to search for attorney reviews online—58 percent of respondents in our sample said it was the first place they turn. It’s also the website that 61 percent of users view as the most trustworthy.”
This is the third piece in the Social Media For Lawyers series. For reference, here are the articles on Facebook and LinkedIn. “How could something that limits you to 140 characters be valuable to my career?” “I use Linkedin already so what more could Twitter provide me with?” These are no doubt the questions that […]
Oftentimes, when we discuss social media it is in the context of how every lawyer should be using it for marketing. Not this time. Today we have Omar Ha-Redeye (who also teaches a course at Solo Practice University) discussing social media in the context of the legal process. Let’s face it, if you don’t know […]