How to Convert A Google Scholar Into An Appreciative Client and Evangelist

You’re annoyed at this potential client who takes up your valuable time telling you everything they already know about their case because they did an ‘extensive’ search on Google. You think they are just there to confirm what they already know by picking your brain for free and walking out the door. You are convinced they are determined not to hire you.

Do you even want to waste your time trying to convince this person they need you as their lawyer? The short answer: Yes.

Understanding Search Marketing – Faculty Announcement – Conrad Saam

Conrad is one of 34 Google Small Business Advisors with a focus on SEO and PR and the agency is a Google Partner. Prior to Mockingbird, Conrad architected Avvo’s ascendancy from concept to legal directory market leader through advanced SEO strategy. His relationship with Google through Legal Connect with Google makes him the go to mentor for understanding this ever changing world of search marketing.

Back to School Special! First Month’s Tuition – $127

If it’s fall, it’s back to school. It’s all about learning, educating ourselves, expanding our minds and putting all that knowledge to use in exciting, creative and profitable ways. And we’re all about the exciting, creative and profitable ways for you to finally be your own boss. That’s why we’re offering this amazing Back to School Special. Check it out! And share!

When Are You Most Vulnerable to Malpractice? – Guest Lecture with Jared Correia

When are you most vulnerable to a malpractice claim, when are you least? What are the ugly malpractice monsters are rearing their heads going forward? Are you safer as a a newbie or a more seasoned professional? The answers may surprise you. But most importantly, they’ll inform you to help you with your practice going forward. Join Jared and I as we discuss these surprising landmines from our unique perspective.

Are You ‘Rest’ Impaired? Guest Lecture with Karen Caffrey

Today, psychotherapist and JD, Karen Caffrey and I take a deeper dive into understanding the psychological ramifications of not taking a vacation (meaning rest) and our own inability to even recognize we need it which compounds the harm. Join us for this highly informative adventure and maybe you’ll come out resolving to take some much needed time to rest and repair. We’ll explain why and then show you how.

Are You An Imposter? – Guest Lecture with Karen Caffrey

Nearly 40% of all high-achieving people experience an observable phenomenon called ‘Imposter Syndrome’ – that feeling that you are a fraud, that you’ve fooled the world into believing you are capable and knowledgeable. And most people have experienced moments of this. This lecture is a more in-depth, companion piece to the blog post: Are You Suffering From Imposter Syndrome?. Learn more as we do a deeper dive into this important topic.

Want to Charge Higher Fees? Offer Credit Card Payments.

When it comes to credit cards, it’s well established in the field of behavioral economics that people who use plastic are unconsciously willing to spend more than those who pay with cash, a phenomenon known as the “credit card premium.” But there are a few other important behaviors you need to know which will help you retain clients easier if you accept credit cards.

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