How Do You Work With Reporters? With A Little Common Sense and Methodology.

We’ve all been told it is good practice to have a relationship with reporters (and they are increasingly being pushed to scour the universe for content). Therefore, it’s key to your marketing and credibility-building activities to develop these relationships but it’s not always easy.  As much as reporters may want what you have to offer […]

“You Ask….I Answer”. Why Am I Getting Such a Hassle for Posting Testimonials on My Website?

Question: I recently finished a new website for my firm after working on it for months with my web developer.  After getting pre-approval for the format and then resubmitting the “final” live site, I was disheartened to hear back from my state bar ad committee indicating that portions of the site violated ethical rules and […]

The Art Of Networking for Business Generation

This post was written by Ian E. Scott. Ian E. Scott is a Harvard Law School Graduate, lawyer and author of Law School Lowdown: Secrets of Success from the Application Process to Landing Your First Job. (Barron’s Publishing). Law School Lowdown: is a comprehensive law school guide that contains several important tips regarding law school […]

When Will Law Schools Finally Teach Marketing?

Yes, law schools are now marrying the JD with technology and engineering.  I’m even honored to be part of the Advisory board for Suffolk University School of Law’s new Institute on Law Practice Technology and Innovation.  And law schools should be teaching technology.  I’ve even gone as far as suggesting they should also be teaching […]

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