When Will Law Schools Finally Teach Marketing?

Yes, law schools are now marrying the JD with technology and engineering.  I’m even honored to be part of the Advisory board for Suffolk University School of Law’s new Institute on Law Practice Technology and Innovation.  And law schools should be teaching technology.  I’ve even gone as far as suggesting they should also be teaching […]

Legal Zoom, Rocket Lawyer – We Fear What We Don’t Understand and To Our Detriment

(Please note: the factual information presented is from disparate sources including presentations I’ve attended, personal conversations with employees from branded networks, independent sources, and my own research over the last two years. SPU is not affiliated with any branded network) Intriguing title, I know. However, I learned a lot recently from the proverbial horses’ mouths.  Most any lawyer I […]

Marketing Tip Of The Week – Zazzle ‘Em

Recently, I had the pleasure of spending an entire afternoon with one of my faculty, Deborah Gonzalez. While we were at lunch she went to check her iPhone and I saw her law firm’s logo emblazoned on her iPhone hard plastic protector.  Naturally, I asked her where she got it and she told me Zazzle.com. […]

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