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Debra Bruce

Building Your Solo Practice by Becoming a Resource Hub

Mar 15, 2012 in Guest Bloggers

Suzanne Meehle wrote a nice post called With a Little Help from My Friends about the value of developing your network. Your network of friends and acquaintances can be a boon to your law practice because they can: Refer business to you; Answer legal questions outside your area of expertise; Act as a sounding board [...]

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Suzanne

The Immutable Truth About Going Solo

Mar 13, 2012 in Guest Bloggers

As I got ready for work this morning, I found myself enumerating the things I absolutely MUST get done before Friday: Revise contracts for Clients A and B; Client C’s corporate documents are way past due; Client D’s  trial brief has been overlooked for far too long; Get the process server to serve the summons [...]

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Suzanne

What Happens When You Have a Good Problem – You’re TOO Busy!

Mar 6, 2012 in Guest Bloggers

A while back, I wrote about how to handle downtime in your firm. Well, today, I’m going to write about the flip side of downtime: what to do when you are so busy you can’t even take a bathroom break, much less lunch; so busy you can’t hang up from one call before the phone [...]

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Debra

Empowerment – Use it or Lose it

Mar 1, 2012 in Guest Bloggers

On Sunday, as I was reading the NY Times, a pastime of probably 95% of the world, I came across an article entitled Casey Greenfield v. the World. Loved the title. It was about the life and love of Casey Greenfield, daughter of journalist Jeff Greenfield and mother of Roderick Henry Greenfield, nicknamed Rory, son [...]

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Suzanne

The Best Damned Fee Agreement You Ever Wrote!

Feb 23, 2012 in Guest Bloggers

We all remember the lecture from the Professional Responsibility class we were required to take in law school: ALWAYS use a written fee agreement! In addition to the obvious – a well-drafted fee agreement helps you avoid a bar complaint later on – putting your terms and conditions in writing is just common sense. Yes, [...]

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Rush

The Art of the Elevator Pitch

Feb 21, 2012 in Guest Bloggers, Marketing, Solo & Small Firm Practice

If you search the Internet you’ll see nearly a million hits for “lawyer elevator pitches”. The elevator pitch is an introduction of who you are and what you do. It’s your chance to make a good first impression.  The elevator pitch of course doesn’t happen all that much in elevators, rather it happens at all [...]

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Debra Bruce

Groupon for Legal Services: What Could Work and What to Watch Out For

Feb 16, 2012 in Guest Bloggers, Marketing, Solo & Small Firm Practice

I previously blogged about the results one lawyer obtained when he promoted his law practice using Groupon. That post generated a number of informative comments which I recommend reading. Before rushing off to get an advisory opinion on the permissibility of daily deal advertising in your state, however, make sure you understand how the process [...]

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Suzanne

Take Your Best SWOT!

Feb 9, 2012 in Guest Bloggers

I am blessed to have a couple of law firms as clients. These are, by and large, lawyers that do not specialize in business law (as I do) or maybe really didn’t know much about running a business when they hung a shingle. I say I am “blessed” because lawyers make really wonderful clients. They [...]

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Debra

Should You Belly Up to the Bar (Associations)?

Feb 7, 2012 in Guest Bloggers

One of the things that plagues we rezoomers is the question, “How do we get back in the game?” I asked myself this question as I restarted my legal career in 2010. For 29 years I was a member of the ABA and the New York State Bar Associations (NYSBA). Yet in all those years, [...]

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rachel-150

‘Closing The Deal’ – The Lawyer’s Version

Feb 2, 2012 in Client Relations, Guest Bloggers, Solo & Small Firm Practice

Selling is only icky if you’re selling something you don’t believe in to someone who doesn’t need it. Your true goal is to deliver your services to clients who need them. So don’t make it hard for your potential clients to buy from you. Focus on closing for your benefit and theirs.

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