5 Ways Small Businesses Can Maximize Customer Service to Meet Changing Expectations

What a business offers is just as important as how it’s delivered. And it’s not just about satisfaction or sales. Exceptional customer service has amazing rebound effects, ranging from referrals, to repeat business. This makes customer service one of the most important factors for business growth.

Woman entrepreneur managing her business.

Because customer service is so important, it’s equally important to do it right. Here are 5 tips that small business owners can implement today to ensure they’re maximizing their customer service:

1. Set the right expectations 

In 2022, as the world continues to face staffing shortages and shipping delays, proactive communication with your customers establishes a foundation of trust. Plus, it allows you to answer your customers’ questions proactively before they have a chance to ask themselves.

2. Be responsive 

90% of customers rate an immediate response as “important” or “very important” when they have a customer service question. This is why always-on, omnichannel customer experience is expected by today’s consumers. Customers expect to reach businesses on the platforms they use every day, seeking help through social media, online chat, and email.

3. Keep it real 

Customers are looking to businesses for clarify and comfort. When situations grow difficult or complicated, businesses can’t disappear. Additionally, customers want to know they’re talking to a real human and having their concerns treated seriously.

4. Remain positive 

A friendly, professional tone is key to making a great impression and establishing a solid connection. Customers are coming to you for help and want to be met with positivity. Regardless of any potential limitations on the business side, communications should stay positive until you arrive at a solution.

5. Outsource it 

One easy, cost-effective way to maximize your customer service is to outsource it to professionals. Hiring a virtual receptionist service to handle customer service for you helps you save time and money while ensuring your customers are always happy.

Keep in mind that different businesses benefit from different outsourcing setups. Some work best with overflow, while others get the most from full-time coverage. For more information, check out how you can supercharge your growth with a virtual receptionist in this stress-free guide.

Are you ready to start outsourcing your customer service to provide better experiences and win more business? Contact a member of our sales team today.


New to Ruby? As an SPU member, you can receive $150 off your first full month of Ruby’s virtual receptionists and live chat services by signing up here.

If you’d like to learn how Ruby can help your practice, call us at 833-923-1333 and use promo code SPU for $150 off.

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