Learn the Truth About Customer Service in the X-pectation Files


George Washington had wooden teeth.

Humans only use 10% of our brains.

The customer is always right.

Myths and misconceptions are a part of life. And while some are harmless or easily debunked—no mother will mind if you step on that crack—others can get in the way of running your business.

Nowhere is this truer than in customer service.

Countless organizations let assumptions and falsehoods guide how they communicate with the people they serve. Why? Because myths have power. They’re emotionally charged. They’re convenient. And, more often than not, someone has something to gain when you believe them.

So, let’s shine a light on the truth, shall we?

Get your customer service facts straight—with a little help from Ruby.

When it comes to customer expectations, it can be tough to separate fact from fiction. So, whether you’re wondering if…

  • Customers will pay more for better service
  • People always expect an immediate response
  • Someone will leave over a single bad experience
  • Customer service technology has replaced people
  • Or if the phone call is truly dead

It can often feel like you’re being left in the dark. Fortunately, with the right tools and tips, there’s nothing to be afraid of.

That’s where our newest resource, X-pectation files: the truth about small business customers, comes in. This guide and video series tackles 7 of the biggest misconceptions that get in the way of long-term growth—helping you answer questions like:

  • Are silent customers happy customers?
  • Is one bad experience really all it takes to lose a customer?
  • Is the phone call dead?
  • And more!


What you’ll learn may not go down easily, but it’s all true. Check out these resources and learn everything you need to create genuine, lasting connections with your customers or clients!

Get a sneak peek of the first video below. Afterward, make sure to sign up for this free series for more insights designed to help you build loyalty and boost your bottom line—or download our full-length guide to get started today!

E-book Download

Video Series Download



Learn how Ruby’s virtual receptionist solutions can grow your business. Solo Practice University offers $150 off Ruby on virtual receptionist and chat services at https://www.ruby.com/campaign/spu

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