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tony-lai

The Power of Networks Is Not Just For Commercial Legal Companies Anymore – Guest Lecture with Tony Lai

Feb 29, 2016 in Audio, Guest Lectures, Marketing, Technology

Amazon transformed the retail industry by networking small businesses together. It eventually replaced the individuality of each small business with it’s own ‘brand’, Amazon. Eventually, small businesses were able to reduce their overhead further by cutting out their physical real estate, cutting employees and simply marketing and selling their goods through Amazon. This on-demand online company is a ‘networked platform’ and meets the customer where they are. Imagine a network for lawyers that has nothing to do with a commercially branded company, but through bar associations, or through certain law schools or an AmLaw 100 firm. Imagine a network for solos in a given state or region. Imagine a network driven by the lawyers. This is an eye-opening guest lecture which will help you to envision practicing the way you want to practice. Listen and learn.

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Debra Bruce

How to CYA without Looking Like an A

Feb 18, 2016 in Guest Bloggers, Marketing, Subjective Opinions

“You never told me that!” Those are words a lawyer never wants to hear, but unfortunately many of us do. That’s why CYA (cover your a$$) can be so important.

Often a lawyer’s interaction with a client occurs during one of the most stressful times of the client’s life. Although it may be a routine matter to the lawyer, it may be the only time the client has ever been in this circumstance. Just when the client needs full brain power to comprehend new and complicated concepts, stress negatively impacts the client’s ability to think and remember. So put yourself in your client’s shoes and see how you can make their experience easier while covering yourself.

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cburns

How To Develop A Service Pyramid to Deliver Stellar Client Service Every Time – Guest Lecture with Christina Burns

Jan 26, 2016 in Audio, Guest Lectures, Marketing, Solo & Small Firm Practice

Christina Burns is the Director of Client Happiness at Ruby Receptionists. Ruby’s understanding of customer service is so deep, their results so stellar, it is why this company is growing by leaps and bounds and you will only find they receive glowing reviews. Christina understands, and Ruby Receptionists lives and breathes, customer service. They have developed a Service Pyramid which is at the core of their client service. Today, Christina will teach you how to implement your own Service Pyramid to improve your clients’ experience with your law firm. Listen and learn.

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Law Degree

Please Do Not Confuse Your Google Search With My Law Degree

Dec 14, 2015 in Marketing, Subjective Opinions

I recently posted the picture of this mug on our Facebook Page. It got the most views and shares of anything I have ever posted (more than 35,000 as of this date)…and it was organic views. This speaks volumes about what lawyers are feeling when it comes to those (potential) clients who come in to their office who have done some preliminary research on their legal matter and then challenge the value of paying a lawyer for her knowledge. How do you combat someone who feels they know what you know by virtue of Google?

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Napoleon Hill Quote

Nothing Can Bring You Success But Yourself

Dec 3, 2015 in Guest Bloggers, Inspiration, Marketing, Subjective Opinions

As I close the year 2015 and reflect back on the progress I’ve made on Rezooming my career, I need to share with you a book I’ve read several times over these past 5 years that has made a huge impact on my journey. The book is Think and Grow Rich by Napoleon Hill. It has 17 wonderful steps you can use as guideposts and suggestions to refocus your career.

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Trust Accounts

A Primer on Business and Trust Accounting for Solo/Small Firms

Nov 17, 2015 in Announcements, Sponsors

If you’re a lawyer and clients give you money you must have a system in place for maintaining and properly recording all transactions related to the funds now in your possession. There are absolutely no excuses for not having a system in place. It is required. Here is a primer to help you either get started or make sure the way you are currently managing your clients’ monies entrusted to you are handled ethically.

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Cars traffic Enter join busy site

‘Amaze’-ing Facts You Didn’t Know That Drive Traffic to Legal Websites

Oct 27, 2015 in Announcements, Social Media, Sponsors, Technology

The number of people going to the web first before asking for a recommendation from someone they trust is increasing. Once they are online searching they continue to do their research before they decide who to call. Your website may not be doing you any favors if it’s not been optimized to work properly by 2015 standards. Find out how you can improve your website before it ceases to function for you in any meaningful way.

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Jared

How To Get Lawyer-to-Lawyer Referrals – Guest Lecture with Jared Correia

Sep 21, 2015 in Audio, Client Relations, Guest Lectures, Jared Correia, Marketing

Do you understand the financial power of building lawyer networks for referrals? Do you understand the importance of being a traffic hub for business, even legal matters you don’t handle? Do you know how to talk with other professionals to garner referrals? Referrals for many lawyers are their lifeblood, a way to keep the pipeline filled with clients to serve. Jared and I discuss the importance of referrals in this guest lecture and we’d love for you to listen and learn.

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