The “Commonalities” Approach for Recently-Minted Solos to Generate New Business
Okay, so you have your sheepskin, are sworn in, set up an office, and ready to roll. Other than congratulatory cards and best wishes from family and friends, months go by and the phone’s not ringin’ much. Welcome to the real world!
To be sure, there is help along the way. State and local bar associations, for example, have programs for tyro lawyers. Indeed, you may have gone one step further in garnering an LL.M in tax, IP, whatever. Good job! After all, in medicine, dentistry, law among many other disciplines, specialization is a key factor in making a go of it. But even though you have laminated evidence of your qualifications lining the wall, nothing much is happening. What to do?









