Lawyers generally like to write. It’s in their genes. In addition to law review pieces, briefs, and other court-required documents, mastery of the written word in articles and website copy, among many other formats, can give you a leg-up in making your mark.

In this three-part series, I will discuss over-arching considerations that will help give you a “leg- up.” In the next two installments (Parts 2 and 3), I’ll discuss specific style guidelines that often make the difference between “make” or “break” re: getting published. Let’s get started.

So you’ve created your Rainmaking Plan; you have developed a picture of your ideal client or niche and you have a list of goals you want to achieve with deadlines. Now, how are you going to go about achieving it? So here is a very short list of business development and marketing ideas that cost little to nothing (but time) to use.