I don’t know about you but one of the biggest killers of my productivity is constant disruptions. We can blame it on our poor time management skills or our addictive behavior when it comes to obsessively checking emails or the delusion we are gifted multi-taskers. But at the end of the day, productivity suffers and this means your profits suffer.
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Raised with the cultural ideal of the solitary hero it can be very easy for solo practitioners to overlook one of the most significant health problems for which they are at risk, as documented by extensive studies and research.
Can you guess what it is? Isolation.
It’s incredible to us that what started as a dream has now been, from day one, a successful reality for seven years and going strong. But as with anything, it truly takes a village and we’ve had an outstanding community of faculty, columnists, guest lecturers, students, readers, sponsors, and a very classy, devoted team. We know we couldn’t have done half of what we’ve done without all of you. You have our deepest heartfelt appreciation.
So, in what has proven to be a birthday tradition, we have a fabulous gift for you and the lawyers and law students in your life.
Have you ever heard the advice, “Never eat lunch alone?” That’s what they teach sales people who need to schmooze clients and referral sources in order to get new business. It’s not bad advice, but it is woefully incomplete.
It is not enough to simply go to lunch with people you like and call it networking. It’s not enough to show up at chamber of commerce meetings, bar association luncheons, and networking happy hours. In the world of networking, the “work” piece is the important part. This is how I get clients.
Many people talk about Access to Justice (A2J), the big legal movement of the 21st century. But the biggest hurdle to A2J is the delivery of the legal education itself. The organization who controls what constitutes a valid education to gain a license to practice law is the American Bar Association (ABA). They determine accreditation. And as we all know, in order to sit for the bar exam you have to have graduated from an ABA-accredited law school (with the exception of California, Vermont, Virginia, Washington, and Wyoming).
Yes, it’s true. The ABA is the greatest hurdle to providing access to justice for the millions in this country who need affordable legal services. Let me tell you why.
You can’t rezoom the practice of law without including the finer points of social media. Yet Rezoomers have gaps in their profession which makes social media even more important. You get to craft your re-entry the way you need to in order to succeed. Learn how.
Amazon transformed the retail industry by networking small businesses together. It eventually replaced the individuality of each small business with it’s own ‘brand’, Amazon. Eventually, small businesses were able to reduce their overhead further by cutting out their physical real estate, cutting employees and simply marketing and selling their goods through Amazon. This on-demand online company is a ‘networked platform’ and meets the customer where they are. Imagine a network for lawyers that has nothing to do with a commercially branded company, but through bar associations, or through certain law schools or an AmLaw 100 firm. Imagine a network for solos in a given state or region. Imagine a network driven by the lawyers. This is an eye-opening guest lecture which will help you to envision practicing the way you want to practice. Listen and learn.
Now I know there is a huge debate about whether attorneys should engage in the “practice of law” or the “business of law”. However, I think this debate misses the mark. The salient question is – how can we continue to serve our clients’ legal needs while keeping up with their expectations for business? In other words, how can we practice law and maintain the business persona that our customers expect?
Do you think a signed retainer agreement is the beginning or end of your marketing to gain a client? The beginning or end of the ‘sale’? Today we talk about the reality that once a client retains you it is just the beginning of the sales ‘re-cycle’ – the continuing process of re-affirmations that the client made the right choice in selecting you as their attorney. Listen and learn.