Do you think a signed retainer agreement is the beginning or end of your marketing to gain a client? The beginning or end of the ‘sale’? Today we talk about the reality that once a client retains you it is just the beginning of the sales ‘re-cycle’ – the continuing process of re-affirmations that the client made the right choice in selecting you as their attorney. Listen and learn.
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“You never told me that!” Those are words a lawyer never wants to hear, but unfortunately many of us do. That’s why CYA (cover your a$$) can be so important.
Often a lawyer’s interaction with a client occurs during one of the most stressful times of the client’s life. Although it may be a routine matter to the lawyer, it may be the only time the client has ever been in this circumstance. Just when the client needs full brain power to comprehend new and complicated concepts, stress negatively impacts the client’s ability to think and remember. So put yourself in your client’s shoes and see how you can make their experience easier while covering yourself.
Creating an email signature will automatically put whatever you want at the bottom of every email. You can create different signatures for different emails. For instance you may have a signature for emails that are internal to your organization and another signature for emails that go outside your organization. You could have another signature for emails sent to your family and perhaps another that you use for your volunteer work. There are two ways to create an email signature. Learn how.
Over the years I have witnessed a few vigorous debates where the point of contention was over whether the practice of law is a business or a profession. I am sometimes taken aback by the positions some lawyers take.
There are those who really do find the notion of equating the practice of law in any way, shape, or form with the running of a business as an extremely offensive position. In the opposite corner stands the attorney who is in it solely for the money and views the very existence of our rules of professional conduct as a personal affront. Thus, the great debate.
We’ve all been there. We thought we had a great relationship with a client and the next thing we know we’re getting a letter from another attorney asking for our client’s file. You’re surprised, hurt, don’t understand what happened. You may even try to call the client but by this time the client isn’t necessarily forthcoming. So, you get upset for a while, or you celebrate because the client was a pain in the butt. But what you don’t really do is assess. You move on.
Therein lies the problem. You decide it was out of your hands. Wrong. You need to understand why the client fired you.
Leaving a traditional law job for solo life is a little different than starting out solo right from law school. So, I’ve decided to list the top 7 lessons that I’ve learned in my first year as a solo. So here goes…
There are two new terms being used in this 21st century world which are making a big difference in their lives and the lives of others. Can learning them and implementing them make a huge difference in your solo/small firm practice? They really can!
Debra says she’s always felt like Paul Revere trying to make lawyers understand what is transforming the law profession but it’s been challenging. In this guest lecture she share her thoughts on the subject and how you can survive commoditization. Listen and learn.