Solo Practice University®

Author: Susan Cartier Liebel

Avatar of Susan Cartier Liebel

Susan Cartier Liebel is the Founder & CEO of Solo Practice University®, the only online educational and professional networking community for solo lawyers and law students who wish to create and build their own solo/small firm practices. It is her personal mission, through education and authorship, to change the way law schools educate their students and the way the legal community receives solos. Website | Bio | Twitter | Facebook | LinkedIn |

tony-lai

The Power of Networks Is Not Just For Commercial Legal Companies Anymore – Guest Lecture with Tony Lai

Feb 29, 2016 in Audio, Guest Lectures, Marketing, Technology

Amazon transformed the retail industry by networking small businesses together. It eventually replaced the individuality of each small business with it’s own ‘brand’, Amazon. Eventually, small businesses were able to reduce their overhead further by cutting out their physical real estate, cutting employees and simply marketing and selling their goods through Amazon. This on-demand online company is a ‘networked platform’ and meets the customer where they are. Imagine a network for lawyers that has nothing to do with a commercially branded company, but through bar associations, or through certain law schools or an AmLaw 100 firm. Imagine a network for solos in a given state or region. Imagine a network driven by the lawyers. This is an eye-opening guest lecture which will help you to envision practicing the way you want to practice. Listen and learn.

Continue Reading →

Jared

Mastering the Sales Re-Cycle – Guest Lecture with Jared Correia

Feb 22, 2016 in Audio, Guest Lectures, Jared Correia

Do you think a signed retainer agreement is the beginning or end of your marketing to gain a client? The beginning or end of the ‘sale’? Today we talk about the reality that once a client retains you it is just the beginning of the sales ‘re-cycle’ – the continuing process of re-affirmations that the client made the right choice in selecting you as their attorney. Listen and learn.

Continue Reading →

Donald Trump

My Client Fired Me But It Wasn’t My Fault…Or Was It?

Feb 8, 2016 in Solo & Small Firm Practice, Technology

We’ve all been there. We thought we had a great relationship with a client and the next thing we know we’re getting a letter from another attorney asking for our client’s file. You’re surprised, hurt, don’t understand what happened. You may even try to call the client but by this time the client isn’t necessarily forthcoming. So, you get upset for a while, or you celebrate because the client was a pain in the butt. But what you don’t really do is assess. You move on.

Therein lies the problem. You decide it was out of your hands. Wrong. You need to understand why the client fired you.

Continue Reading →

1 Comment
cburns

How To Develop A Service Pyramid to Deliver Stellar Client Service Every Time – Guest Lecture with Christina Burns

Jan 26, 2016 in Audio, Guest Lectures, Marketing, Solo & Small Firm Practice

Christina Burns is the Director of Client Happiness at Ruby Receptionists. Ruby’s understanding of customer service is so deep, their results so stellar, it is why this company is growing by leaps and bounds and you will only find they receive glowing reviews. Christina understands, and Ruby Receptionists lives and breathes, customer service. They have developed a Service Pyramid which is at the core of their client service. Today, Christina will teach you how to implement your own Service Pyramid to improve your clients’ experience with your law firm. Listen and learn.

Continue Reading →

im-no-expert

Is Avvo’s New ‘Marketing Fee’ Really A ‘Referral Fee’ in Sheep’s Clothing?

Jan 12, 2016 in Subjective Opinions

If you throw a hungry dog a steak, he’s going to eat it without even sniffing it first to see if it’s rotten. A well-fed dog is more discerning. This was my first reaction to the new Avvo’s Legal Services after I read a snapshot of this service on Bob Ambrogi’s Lawsites. You should really ask a lot of questions before you take a bite of this beef.

Continue Reading →

10 Comments
chelsey

Embracing Change – Guest Lecture with Smokeball’s Chelsey Lambert

Jan 11, 2016 in Audio, Guest Lectures

Today we have a highly informative guest lecture with the Vice President of Marketing and Communications at Smokeball, one of our partners in helping you build your solo/small firm practice. Our conversation focuses on change, fear of change, and how to get through the process of change in order to reap the rewards on the other side. It includes assessing the current state of your law firm, how to align your attitude and vision, commit to the reward, and benchmark progress. One thing you will not hear is ‘change is easy’. It’s not. But it is necessary and it is doable if you want to have a successful law practice. Join us!

Continue Reading →

Pin It on Pinterest