When ‘Going Green’ Could Very Well Put You In The Red

It’s very exciting to embrace technology. It’s new, it’s shiny, it’s fast. Every law practice management consultant tells you you will fall behind if you don’t. Myself included. However, as I have written before, you must embrace the technology gap from the perspective of your client. Not every client wants this. Not every client is capable of embracing it. Not every client will feel comfortable. And just as some embrace the latest technology, the goal post for ‘latest’ moves. And lest we forget, every consultant tells you to build a client-centric practice in order to succeed.

So, how do we build a client-centered practice which remains technologically progressive but understands not all customers are technologically progressive? how do we stay efficient and friendly and not alienate our clients, or worse, they fail to hire to us?

Reality Check Part 1: In 2022 – 2025 Your Clients Will Not Be Able to Afford Your Legal Services

Many in the legal profession have already made their 2022 predictions almost a year ago (and 2023 will be coming soon). They will showcase trends in technology, staffing, management as they see it and much more, particularly as it relates to the actual practice of law. I applaud the vision and guidance they bring to our profession. I’ve made them along with my podcast buddy, Jared Correia. However, as many of you know, I tend to go for the much, much bigger picture, the economic trends facing your clients as money (or lack thereof) drives the realities of your day-to-day practice from your marketing efforts, your choice of practice areas, your office set up, your fee structure, how you package your services, and even your personal life style. Read on….

How to Get Great SEO Without Actually Paying For It – Guest Lecture with Jared Correia

This is a very ‘sexy’ topic, or we at least think so. How do you get great Search Engine Optimization (SEO) without paying for it. Let’s face it, if you are just starting out you just can’t afford it. It’s cost prohibitive for your desired search terms or queries. We talk about some great workarounds to help you get there. Listen and learn.

The Importance of Great Customer Service for a Successful Law Firm

Like any business, it’s critical for a law firm to deliver reliable results while providing exemplary customer service. You can’t expect to have return business if you treat customers poorly, or to build a sustainable customer base if you can’t be consistently approachable.

Understanding what clients like about your business, or what you might need to improve, can help you build a bigger customer base, increase standing in your legal community, and ensure return business in the future. You can look at how to improve your customer service after you understand why excellent customer service matters to your bottom line. Read on.

How ‘Knowing’ Everything Limits Your Learning

The truth is lawyers tend to be rather impressed with how much they know because non-lawyers are generally impressed with what they believe attorneys know. And this can really box lawyers in when they don’t have answers. One of the most profound ways to transform yourself and transform your relationship with clients and others in your life is to share that you don’t have all the answers. So, what do you do instead?

5 Ways Small Businesses Can Maximize Customer Service to Meet Changing Expectations

What a business offers is just as important as how it’s delivered. And it’s not just about satisfaction or sales. Exceptional customer service has amazing rebound effects, ranging from referrals, to repeat business. This makes customer service one of the most important factors for business growth. Because customer service is so important, it’s equally important to do it right. Here are 5 tips that small business owners can implement today to ensure they’re maximizing their customer service.

Here Are 5 Types of Legal Clients to Know About and 4 Types to Avoid

As lawyers, we encounter a variety of clients, and lawyers must conduct themselves professionally toward their clients. Understanding the fundamentals of the typical clientele can be beneficial. You will come across demanding clients no matter what area of law you practice. Working with different types of clients is a necessary skill. Every client is unique, but lawyers can avoid headaches by recognizing patterns in client types. Read on.

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