The ROI of Customer Service
In today’s omnichannel world, you might think inbound phone calls are a thing of the past. We’ve all heard about how millennials and members of Generation Z hate picking up their phones. Or how the ongoing robocall epidemic has damaged trust in business telecommunications overall. Surely, by now, most customers would prefer to send an email, fill out an online form, or contact a company via social media—right?
Wrong. In fact, calls today are more important and valuable than ever. Read on!