How to Get Great SEO Without Actually Paying For It – Guest Lecture with Jared Correia

This is a very ‘sexy’ topic, or we at least think so. How do you get great Search Engine Optimization (SEO) without paying for it. Let’s face it, if you are just starting out you just can’t afford it. It’s cost prohibitive for your desired search terms or queries. We talk about some great workarounds to help you get there. Listen and learn.

The Importance of Great Customer Service for a Successful Law Firm

Like any business, it’s critical for a law firm to deliver reliable results while providing exemplary customer service. You can’t expect to have return business if you treat customers poorly, or to build a sustainable customer base if you can’t be consistently approachable.

Understanding what clients like about your business, or what you might need to improve, can help you build a bigger customer base, increase standing in your legal community, and ensure return business in the future. You can look at how to improve your customer service after you understand why excellent customer service matters to your bottom line. Read on.

How ‘Knowing’ Everything Limits Your Learning

The truth is lawyers tend to be rather impressed with how much they know because non-lawyers are generally impressed with what they believe attorneys know. And this can really box lawyers in when they don’t have answers. One of the most profound ways to transform yourself and transform your relationship with clients and others in your life is to share that you don’t have all the answers. So, what do you do instead?

5 Ways Small Businesses Can Maximize Customer Service to Meet Changing Expectations

What a business offers is just as important as how it’s delivered. And it’s not just about satisfaction or sales. Exceptional customer service has amazing rebound effects, ranging from referrals, to repeat business. This makes customer service one of the most important factors for business growth. Because customer service is so important, it’s equally important to do it right. Here are 5 tips that small business owners can implement today to ensure they’re maximizing their customer service.

Here Are 5 Types of Legal Clients to Know About and 4 Types to Avoid

As lawyers, we encounter a variety of clients, and lawyers must conduct themselves professionally toward their clients. Understanding the fundamentals of the typical clientele can be beneficial. You will come across demanding clients no matter what area of law you practice. Working with different types of clients is a necessary skill. Every client is unique, but lawyers can avoid headaches by recognizing patterns in client types. Read on.

Are You ‘Just A Small Time Solo Practitioner’?

I was talking to a relative not too long ago. She’s an amazing local attorney practicing more than 30 years, the last 10 years as a solo practitioner. Her 20 year old son was talking to her about career paths and he said, ‘but your just a small time local lawyer’. Rather than be offended, she invited him to spend the day with her as she did her ‘small time local law’. Read on….

7 Less-Obvious Ways to Market Your Law Practice

With over 87% of law firms having a website, it’s safe to assume you might know about the common methods to market your firm — but what about the less explored options?

Hopefully, these seven ways to market your firm will have you thinking beyond standard tactics like paid ads and SEO. Although these common methods are vital to your marketing strategy, having a holistic approach to how you market your firm will help you create a brand that’s here to stay.

The Scourge of ‘Busy’-ness – Guest Lecture with Jared Correia

We all think we are so busy all the time. We have no time for anything. We are exhausted.We abandon self-care, projects that need attending, And as busy as we are, we accomplish less and less. How does this impact your solo practice, your growth both personal and professional, your income? Is it classic avoidance? Lack of structure? Listen and learn how to avoid busy-ness and tackle the important tasks and feel accomplished in your solo practice..and your life.

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