It's My Birthday Today AND Build a Solo Practice turns 3. So, I'm Giving A Gift!

I have a gift for one newly graduated and ‘just passed the bar’ lawyer who wishes to go solo. If you genuinely want to go solo and would like a free one year scholarship to Solo Practice University to help you get started in the right direction, here is your chance.

Starting today, any newly minted lawyer who has just passed the bar exam can make their case as to why they should receive this valuable gift. I won’t be deciding. My readers will be deciding. Here are the rules:

Why Solos Need to Create a Brand. It's Not Hard

“Branding” is creating name recognition through a carefully crafted plan of integrated marketing. That’s quite a mouthful. But what does it really mean?

It’s not unlike the brand on the behind of a cow. A fellow rancher or townsperson sees the “OK” on the backside of the cow and knows it belongs to the “OK Corral.” But more importantly, when they see the “OK” brand, are they making the association that the cow represents quality beef or mad cow disease? In a nutshell, that is the importance of branding.

YouTube, Video Marketing and the Solo

This may seem old news to some. But it remains a decidedly untapped vehicle for lawyers. And now we are hearing from the most respected Google analyst, Eric Schmidt, discussing the future of the net and this includes YouTube:

“We’re starting to make significant money off of Youtube”, content will move towards more video.

SPU’s Value Will Be Just As Great at $97/month

With more than 250 excellent classes now being offered at Solo Practice University, the decision has been made to change the monthly tuition from $75 to $97.  But don’t worry.  If you are currently a monthly enrollee your tuition is locked-for-life as long as there is no interruption in enrollment. And for those who are […]

Solos Must Learn How to Surf the Economic Waves

In this time of economic uncertainties it will be a challenge to sustain oneself in business if you don’t understand how to make the right choices.

The smart solo needs to develop competency in more than one practice area and then develop strategies to maintain and grow those practice areas as the economy evolves and changes.

There is a video embedded which everyone, not just lawyers, should watch.

SPU Is Providing Not Just Education But Confidence

Whenever I get an unexpected and unsolicited e-mail from a student at Solo Practice University providing feedback about their experience, it’s like the best sugar rush from the finest chocolate. I can’t help but smile. I share it with Dave Carson and we’re even more motivated to continue to work on improving SPU.

This e-mail came in last night and it is reprinted with permission. I think it speaks for itself:

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