Apr 16, 2012 in Announcements, Marketing, Solo & Small Firm Practice
This is a very common question a new lawyer asks. The thought process goes something like this: 1. I want to get the (any) client in the door. 2. Everyone else gives a free initial consultation, I think?. 3. I’m too afraid to charge for a consultation because the potential client won’t come in. 4. [...]
Apr 10, 2012 in Guest Bloggers, Solo & Small Firm Practice
In my most recent posts, I have discussed a variety of attorney marketing methods. But given the uncertainties of marketing, one often wishes there was a better way. What if, instead of marketing, we could rely on a free service guaranteed to bring us clients? All you would need to do is sign up, sit back, [...]
Apr 9, 2012 in Solo & Small Firm Practice
Last week we talked about how one’s ‘great reputation’ is only half the battle when getting clients. The other half is delivering on the promise of your great reputation. And this is the hardest half. So, let’s continue the story. After having such an unfulfilling relationship with the first builder, I sought out other builders. [...]
Apr 5, 2012 in Guest Bloggers, Solo & Small Firm Practice
You may be wondering why I picked this title for my March installment of “The Rezooming Attorney“. It is an interesting choice. We attorneys are hares, wanting things done, impatient when things don’t happen or they don’t happen soon enough for us. That’s where this rezooming article comes in. When you decide to rezoom your [...]
Mar 29, 2012 in Guest Bloggers, Solo & Small Firm Practice
In case you haven’t noticed, I have beef with the whole billable hours thing. I have heard all the arguments in favor of billing by the hour, and I have heard all the arguments against it, and at the end of the day it comes down to this: whose side are we on anyway? Under [...]
Mar 27, 2012 in Guest Bloggers, Solo & Small Firm Practice, Work/Life
One benefit to my making the move to Australia over the winter holidays is that it is already typically a slow period for my law practice, with my small business-owning clients finishing up the holiday shipping rush and then celebrating with their own families. I had already informed all of my current clients about my [...]
Mar 12, 2012 in Inspiration, Solo & Small Firm Practice, Subjective Opinions
I’ve always been my own guinea pig. I’ve been this way since I was a kid. I would tell my parents I want to experience it myself, make my own decisions. I didn’t want their experiences. I wanted the excitement of experiencing for myself what would happen, the good, the bad, and the ugly. I [...]
Feb 27, 2012 in Demographic/Economic Trends, Marketing, Solo & Small Firm Practice
First, this is not a political post. I will be laying out facts and projections. The goal is for you to use the information (or not) when thinking about the (very near) future of your law practice. Period. I am a Gleek. I admit it. And never was I more Gleeky than the week Ricky [...]
Feb 21, 2012 in Guest Bloggers, Marketing, Solo & Small Firm Practice
If you search the Internet you’ll see nearly a million hits for “lawyer elevator pitches”. The elevator pitch is an introduction of who you are and what you do. It’s your chance to make a good first impression. The elevator pitch of course doesn’t happen all that much in elevators, rather it happens at all [...]
Feb 16, 2012 in Guest Bloggers, Marketing, Solo & Small Firm Practice
I previously blogged about the results one lawyer obtained when he promoted his law practice using Groupon. That post generated a number of informative comments which I recommend reading. Before rushing off to get an advisory opinion on the permissibility of daily deal advertising in your state, however, make sure you understand how the process [...]
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