If you search the Internet you’ll see nearly a million hits for “lawyer elevator pitches”. The elevator pitch is an introduction of who you are and what you do. It’s your chance to make a good first impression.  The elevator pitch of course doesn’t happen all that much in elevators, rather it happens at all [...]

Continue

I previously blogged about the results one lawyer obtained when he promoted his law practice using Groupon. That post generated a number of informative comments which I recommend reading. Before rushing off to get an advisory opinion on the permissibility of daily deal advertising in your state, however, make sure you understand how the process [...]

Continue

The very resourceful, Martha Sperry, who teaches a course called “Everything Google – Using Free & Cheap Tools To Ease Your Workload And Budget”, put together a bonus class for Solo Practice University students called ‘Google’s New Privacy Policies & Terms of Service’ discussing the changes going into effect March 1, 2012.  We thought we’d share Martha’s mini bonus [...]

Continue

(This is a promo for our new sponsor, LawPay. BUT I have wanted to write a post on why it is just good business to accept credit cards for payment  – when done properly –  for a very long time! Now I get to combine the two and for your benefit!) On average, consumers spend 30% more on their [...]

Continue

Selling is only icky if you’re selling something you don’t believe in to someone who doesn’t need it. Your true goal is to deliver your services to clients who need them. So don’t make it hard for your potential clients to buy from you. Focus on closing for your benefit and theirs.

Continue

“On the eve of launching my solo practice, I had a knot in the pit of my stomach. I’d worked for a firm right out of law school, and then did freelance work for other attorneys, but I’d never been completely on my own. I never had to be a rainmaker. I never had to [...]

Continue

Last year St. Louis attorney Craig S. Redler garnered a lot more attention than he really wanted when he offered a discount coupon for a will and power of attorney through daily deal promoter Groupon.  Groupon sends its members targeted advertising of daily virtual vouchers entitling the purchasers to products and services from local businesses [...]

Continue

We are very fortunate to be bringing on board a new member to our family of columnists, Rush Nigut.  Rush is a recognized authority in the area of business law who also happens to really have a handle on the importance of utilizing technology in practice.  From his unique perspective as a business lawyer, he [...]

Continue

New Solo FAQs with Jared Correia Often times new solos are afraid to publicly ask the important questions about starting a solo practice because they are concerned others will mock them for not knowing what is often considered basic. Jared Correia hears these questions all day long, often times two and three times in the [...]

Continue

I planned to write a whole long article about the operational steps I took to set up my practice. But . . . I got stuck on step one. Its the most important thing and, therefore, the first thing you should do after you decide to go solo: Get Clients.

Continue