Juice Jacking, Say What???

As with any cyber threat, prevention starts with awareness of the risk and, as a road warrior, I see people taking an unnecessary risk far too often. This one involves smart phones.

Here’s the problem. The cable you use to charge your phone is the same one you use to transfer or sync your data. This reality creates an attack vector that someone could take advantage of during the charging process. Read on.

An Experiment in Transparency – Monthly Report: May 2018

We just finished month three of this relaunch journey (I shared a report for my first two months here and here). The ship keeps sailing along.

These monthly reports are the most popular thing I write, but I worry they’ll become mundane. “Another month of mostly the same thing…” And maybe there’s a lesson in there.

Success rarely comes with sex appeal and clickbait headlines. It’s a slog. And maybe that’s why so few of us find it.

However, to give you something you can act on right away, I’ll share with you monthly landmarks and some thoughts about websites. I’ll also detail numbers for you, and plans for the future.

This is me CEO-ing out loud, and I hope you find it helpful.

Why Lawyers Need to Be Aware of Personal Boundaries

Boundaries are important. In sports, they define the area of play. In real estate, they designate what one owns. And in personal relationships, they mark the emotional and physical limits everyone establishes in order to protect themselves from being manipulated, used, or violated by someone else. In short, personal boundaries mark the place where one individual ends and another begins. Why is this important in the context of practicing law? Because when two people enter an attorney-client relationship……

An Experiment in Transparency: Monthly Report: April 2018

Last month I shared my first monthly report. The response really surprised me.

That post has had three times as many views as anything I’ve ever written. Some people called it brave, others called it unwise, but it definitely generated interest. I believe it’s because we lawyers are so inclined to hide or posture or self-deceive. Transparency inspires us because we are so disinclined to be transparent.

I don’t intend to shake up the industry or anything, nor do I believe this little blog has that capacity. But one day, years from now, a new attorney will land on these monthly reports. She will see that an idiot like me can stumble through and succeed, and she’ll see a path forward. That’s why I’m doing this.

The Virtue of Virtual Receptionists – Guest Lecture with Maddy Martin from Smith.ai

Listen and learn about what potential clients and current clients are really looking for when they reach out to a lawyer for the first and every time thereafter. If you don’t know what they want you can be losing business you never even knew you were losing; losing clients you never realized were vulnerable to leaving. I promise it is 43 minutes very well spent.

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The Power of Influencers to Bring Business to Your Solo/Small Firm Practice

Influencers offer the authenticity that buyers trust. Their relationship with their audience is not centered around selling merchandise, but rather, around informative and relevant content that interests their followers. When an influencer tells your brand’s story, it comes from the perspective of a consumer, rather than that of a business or marketing strategy. How does an influencer impact your solo/small firm practice? How can you reach them? Find out.

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