An Experiment in Transparency: Monthly Report: April 2018

Last month I shared my first monthly report. The response really surprised me.

That post has had three times as many views as anything I’ve ever written. Some people called it brave, others called it unwise, but it definitely generated interest. I believe it’s because we lawyers are so inclined to hide or posture or self-deceive. Transparency inspires us because we are so disinclined to be transparent.

I don’t intend to shake up the industry or anything, nor do I believe this little blog has that capacity. But one day, years from now, a new attorney will land on these monthly reports. She will see that an idiot like me can stumble through and succeed, and she’ll see a path forward. That’s why I’m doing this.

The Virtue of Virtual Receptionists – Guest Lecture with Maddy Martin from Smith.ai

Listen and learn about what potential clients and current clients are really looking for when they reach out to a lawyer for the first and every time thereafter. If you don’t know what they want you can be losing business you never even knew you were losing; losing clients you never realized were vulnerable to leaving. I promise it is 43 minutes very well spent.

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The Power of Influencers to Bring Business to Your Solo/Small Firm Practice

Influencers offer the authenticity that buyers trust. Their relationship with their audience is not centered around selling merchandise, but rather, around informative and relevant content that interests their followers. When an influencer tells your brand’s story, it comes from the perspective of a consumer, rather than that of a business or marketing strategy. How does an influencer impact your solo/small firm practice? How can you reach them? Find out.

Formula 168: How Lawyers Create the Life They Want

As you look to create, build, or transform your law firm, start first by identifying clearly the life you want. The key to happiness and fulfillment is to pinpoint that ideal life and then build your law firm to serve that life – not the other way around.

Too many lawyers have it backwards, selling their soul to the firm, racking up hours without the results they want because they blindly threw themselves in without thinking through what they wanted to create. You own the firm; the goal is to not let the firm own you.

Do You Recognize Professionalism or Just the Lack of Professionalism?

Professionalism is not well-defined in our profession. We all know unprofessionalism when we see it. The lawyer who seems to be more concerned about his fees than he is about the merits of the case. The lawyer who disrespects the court or other lawyers. The lawyer who bloviates and obfuscates when she doesn’t understand the law or her own argument. The lawyer who gets disciplined for trust accounting violations or failing to communicate with the client. But do we always know professionalism when we see it?

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