Shouting Into the Wind – How Not to Market Your Solo/Small Firm

Marketing is job #1 for small firm attorneys and solos. It’s a simple equation: no marketing = no clients, and no clients = no firm. But, quite frankly, marketing can really suck.

There’s a cacophony of BigLaw websites, advertising, and social media drowning out small firm voices. And then there are about a million new small firm sites every single day. Not to mention that referrals from other lawyers and professionals can be tough to come by when everyone knows an attorney or ten who do what you do. And don’t forget the do-it-yourself options like LegalZoom and Findlaw.

How do you make yourself heard amongst all that noise? There’s no point shouting into the wind. You can’t make yourself louder than everyone else, so don’t bother trying.

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How to Shop for Legal Technology Solutions – Guest Lecture with Chelsey Lambert of LexTechReview

In an ever-expanding pool of Legal Technology Solutions, how do you pick the right technology for your solo/small firm? How do you address the mandatory need for cybersecurity to prevent hacking and protect your clients’ data? How do you protect your livelihood in a catastrophe? Chelsey’s knowledge will leave you a little breathless. Listen to this jam-packed podcast before you download her incredible her free100 page 2017 Legal Technology Buyer’s Guide .

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You’ve Decided to Go Out on Your Own. Now What?

There is no shortage of voices out there offering tips to attorneys who are looking to go out and start their own firm. Unfortunately, with so many lengthy articles, e-books, webinars, and other resources circulating, it can be hard for attorneys to narrow down this information into practical, actionable items they can take to help make their new venture a success.

Here are a few pieces of advice that we have heard from solos time and time again and they just might help you shorten the learning curve.

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A Conversation About Lawyers And Depression

I’ll just come right out and say that this blog post was difficult to write.  Certainly, a lot more difficult than I thought it would be when I suggested to Solo Practice University that I write it.  I blame online entrepreneurship. As you can see from my previous posts on SPU, I love online entrepreneurship […]

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Time to Ask Us ‘Your’ Questions About Creating and Building A Solo/Small Firm Practice!

The more things change the more they stay the same. So, in keeping with the philosophy of Solo Practice University, to help lawyers create and build their solo practices, I am going to ask you to help me create pointed and directed content for the pressing questions you have!

If you have questions about creating and building a solo practice, send me an email…..

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