Solo Practice University®

Sponsored

Logo-Tagline-1024x585

Content Marketing & Social Media: 4 Easy Tips For Getting Started

Jun 8, 2022 in Sponsored

You’ve likely been told time and again (and again) that effective content marketing is essential to building your online presence. That’s genuinely helpful advice—until you consider that many people don’t know what content marketing is exactly.

Or how you define “effective” content.

The good news is that if you’ve ever looked up a recipe, followed a social media account, or watched a how-to video on getting toothpaste out of your hair (don’t ask), then you’ve interacted with successful content. All you need now is the right know-how to start creating lead-winning content for your own business.

What makes content “king?” Read and learn….

Continue Reading →

1 Comment
Logo-Tagline-1024x585

4 Ways Your Website Should Drive Lead Generation

Apr 20, 2022 in Sponsored

Just a snippet: If your website is the digital equivalent of a physical storefront, live chat is comparable to a friendly representative at the front desk.

Did you know?

Live chat is 4.6 times more likely than other channels to convert website visitors into customers.
Approximately 42% of all customers prefer chat over other communication channels.
Of customers who use chat, 82% report satisfaction with their experiences —the highest level of all customer service channels.

Get the links to the studies and download your free guide….

Continue Reading →

Phone-Hero-11-1-1024x454

How to Ensure Virtual Business Continuity

Jan 5, 2022 in Sponsored

None of us saw it coming. Yet today we see the impact of COVID-19 in everything we do. 75% of companies are reporting supply chain disruption. And for the more than 30 million small businesses that make up 99.9 percent of our nation’s commerce, the path ahead is unclear.

The good news? In creating a plan now (even if reactively) to keep your business functioning in times of crisis, you’re not only better able to handle what’s happening at present, you’re also more prepared for the future.

Enter the business continuity plan. Read on….

Continue Reading →

Phone-Hero-8

Tips For Strengthening Customer Communication (Checklist)

Nov 4, 2021 in Sponsored

Gartner predicted that 89% of companies would compete mostly on customer experience this year. The customer journey starts with their first introduction to your brand, which will most likely be your website.

Even the most successful brands are in a process of figuring out how to improve customer communication. Bain & Company found that while 80% of companies believe that they deliver superior customer experiences, only 8% of customers agree.

Here are some ways that we’ve found effective.

Continue Reading →

woman-in-a-warm-and-cozy-sweater-sitting-on-a-chai-YM2SPV7

Self-care For the Work-From-Home Attorney is Not a Luxury

Sep 23, 2021 in Sponsored, Work/Life

If the phrase “self-care” makes you roll your eyes, I get it.

Many small business owners feel like they don’t have the luxury of making time for themselves. Settling in with a book and a cup of tea? Not this afternoon. Soaking away in a bubble bath? Not any time this week. Taking a day trip with the spouse and kids? Maybe next month… Maybe.

The disconnect goes further than that. The very idea of work-life balance doesn’t match up with reality when you’re working in excess of 60, 80, 100 hours per week building your company, managing your team, and meeting customer demands—and there’s still more to do at the end of the day.

But here’s the thing:

You need to practice self-care.
You need to make time for that bubble bath, that cup of tea, that day with the family.

When you are your business, you don’t have a choice. Read on and learn why.

Continue Reading →

Logo-Tagline-1024x585

How To Capture Local Business With SEO

Sep 2, 2021 in Sponsored

Shop Local! It has become a rallying cry for independent businesses around the world. In the age of Google, people don’t simply stroll on down to Main Street when they want to make a purchase. No one opens the local yellow pages anymore. They open a search engine on their phone and it might take them far, far away from Main Street.

The good news? Four out of five people use search engines to find local information. Searches for ‘near me’ or ‘close by’ increased more than 900% in a two-year period.

You’ve probably conducted this kind of search yourself when looking to buy soccer cleats or hire an electrician ‘near me’. And if you’re like most people — 92% of shoppers to be exact — you choose a business from the first page of results that Google provides.

Page one of a Google search — this is the new marketing goal of any business, including yours.

How do you appear at the top of the page for every relevant search? In other words, how do you improve your local Search Engine Optimization (SEO)? At Ercule, we spend every day helping businesses do exactly that. Read on.

Continue Reading →

ruby_500x375

3 Common Pitfalls For Attorney SEO – (SPONSORED)

Jul 8, 2021 in Sponsored

Almost every business wants to rank first in Google for their product niche – not only is it satisfying to win the Google ranking game, but it’s also often the path to greater revenue.

That ranking game, for many of our clients, feels mysterious and daunting. Many of them have been playing the game based on gut instinct and guesswork for a long time, and are exhausted.

Among frustrated business owners whose search status seems to stagnate, we’ve noticed some common mistakes. Here are some major ones, along with solutions that you can implement with your team.

Continue Reading →

ruby_500x375

Responsiveness: The New Battleground for Attorneys

Jun 16, 2021 in Sponsored

Anyone else feel like the client expectation bar seems to rise at double the rate each year? From offering support via Twitter and Facebook to battling Yelp reviews, solo and small practice attorneys have had a lot to compete with over the last decade to win the customer experience game.

And now, the recent pandemic has inadvertently shifted those expectations. The rise of on-demand services has created an expectation for all industries to increase availability and responsiveness. A recent Salesforce survey found 64% of customers and 80% of business buyers ​expect questions answered in real-time​. Learn more.

Continue Reading →

UNSPLASH-1024x683

Creative Ideas for Building Your Business Online in 2021…and Beyond

Jun 8, 2021 in Sponsored

Make 2021 your year—for real this time.
As you look back on the last year and forward to summer 2021, now is the time to reflect on your growth and successes, as well as your opportunities to do even better for the people you serve.

What strategies, processes, and tools can you put in place now to stand out and expand your business in the months to come?

Here are a few creative and cost-effective ideas for improving how you communicate with customers, sell products and render services, and continue growing your business—no matter what comes next.

Continue Reading →

Meeting Client Expectations In a Changed World – Guest Lecture with Tim Bedford from Ruby

Mar 30, 2021 in Audio, Guest Lectures, Sponsored

We all know that this pandemic has really shaken things up – on both a micro & macro scale. The industry has changed, but so has day-to-day. When your dog is your coworker, your bedroom is your office and the lines of what used to be your workday are now blurred more than ever, life and work have definitely changed. But have you changed with it in order to meet client expectations?

Many solo and small firms have been presented with a fight or flight scenario, and while it’s incredibly sad to see, the folks who were forced to try new things & pivot often found more success.

And the overall goals haven’t changed for these solo and small firms – they want to create a sustainable business model & still have that desire for growth. Listen and Learn.

Continue Reading →

Pin It on Pinterest