The acronym KPI (Key Performance Indicators) often strikes terror in the uninitiated lawyer. However, they are not only nothing to fear but a simple documentable measure you should embrace. KPIs are simply measurements of performance and they can measure anything you are doing; how many clients you close from leads, your collection rate, the number of cases you handle per month, etc. Once you understand you have all these measurable activities already available to you through the tools you use in your practice today (like your case management software) and actually start using them, your practice will only become more efficient and be more profitable. Put your fear aside, listen and learn.