Whether you prefer the internal world or the external world, that
preference is fixed. You can force yourself to act outside of your
element, but an introvert can’t become an extravert and vice versa.

“If a young man tells his date
she’s intelligent, looks lovely,
and is a great conversationalist,
he’s saying the right things to the right person
and that’s marketing.

The strength of the referral got me into the office. And that’s all a strong referral can do. It is up to the professional to bring the client ‘home’ so to speak.

Now let’s talk about the traditional definition of ‘niche’ in the legal community – a given practice area, a specific type of law you want to practice because your motivation is enjoyment or profitability, or a particular motivation which makes you believe you want to limit yourself to that particular practice area.

There is much discussion these days that in order to succeed as a solo practitioner you must ‘find your niche.’ However, in the legal profession, when the term ‘niche’ is used, it is more often then not used inaccurately or incompletely.