If you are a solo practitioner and have not defined your ‘ideal client’ you are setting yourself up for problems such as a misguided, scatter shot marketing plan(s) and clients that depress you and compromise your bottom line. Defining your ideal client isn’t about creating a list that gets published to the client or others. […]

Don’t Be A Hit And Run Guest Post – Nancy Myrland “If you want to be successful in Social Media, don’t hit and run. Relationships take time.” What do I mean by hit and run? Social Media are simply some of the tools we have available to use to network and develop relationships.  I think […]

There was a much reviewed, discussed and commented upon post written by Kevin O’Keefe wherein he stated he was no longer going to push the ‘shallowness’ of branding to lawyers.  He cites Doc Searles in this well written piece focusing on personal branding who argues branding is the province of corporations. People are not corporations […]

This story is for all solo practitioners who have heard over and over, again, the way to stand out is to ‘differentiate’ yourself, provide value and make ‘clients’ for life who then become evangelists and send you business for the rest of your professional career.

In October, 2006 I wrote this column for the Connecticut Law Tribune discussing what was then virgin territory for lawyer marketing, a little known phenomenon called YouTube: Your Internet presence just got more exciting. Imagine, potential clients can click on your web site and be linked to your personal video introducing them to your services, […]

When you build a network of connections, if you just join as a taker, you will be exposed as the opportunist you’ve been flagged to be. This is not what networking is about. Why do so many people get this wrong? No wonder networking is viewed as an intimidating chore by some, those very people who see it as ‘asking’ or ‘begging’ for something first rather than offering genuinely and generously first.

We hear lots of verbiage out there about fixed fees, flat fees, alternative fees, value billing, value pricing, open pricing, call it what you will but there are few concrete examples of transitioning from the billable model and the lawyer’s fear that goes with. This is the story of one of my clients.