Especially in a depressed economy, lawyers fear that niche marketing will limit their ability to
get other business. I assure them that this is a marketing strategy, not necessarily a practice
limitation. You don’t have to turn away other work…..

Carolyn Elefant at MyShingle.com has taken Lee Rosen of Divorce Discourse to task in her new post ‘The Virtual Law Office Debate’. Why?  Because he has written a provocative post called ‘What the Virtual Law Office Advocates Are Not Telling You. Whenever change is inevitable, before it becomes mainstream, it is framed as a debate.  […]

Did that headline get your attention?  Shame on you.  This means you are reading this post to either learn some deep dark secret to growing ‘your multi-million dollar solo practice working just one day a month’ OR you were going to read it to mock me.  The point is these stupid headlines have the power […]

There is much discussion these days that in order to succeed as a solo practitioner you must ‘find your niche.’ However, in the legal profession, when the term ‘niche’ is used, it is more often than not used inaccurately or incompletely. It has generally come to be associated with offering legal services in a given […]

This is a seldom discussed subject because it seems to reside in the house of common sense.  But as my husband is fond of saying, ‘common sense is not that common.’ The rules vary from jurisdiction to jurisdiction and it is incumbent upon you to learn what your jurisdiction allows.  If you are fortunate enough […]