New Series – 'Case Studies'

I’m going to start a new category/series here at BSP for learning purposes and to facilitate discussion. It’s called ‘ Case Studies’. It will primarily focus on ‘how one gets and loses clients’ which is foundational to marketing – the whole (potential) client experience.

"You Ask…I Answer" – If I Know I'm Going Solo What Should I Be Doing During The Summer?

If you know you are going to become a solo practitioner upon passing the bar then everything you do, from your course selection to your extracurricular activities to your summer internships should be geared towards two things, networking/building professional relationships and gaining ‘practical’ experience that mirrors the life of a solo practitioner.

Should You Create A Niche Practice? (Part II)

Now let’s talk about the traditional definition of ‘niche’ in the legal community – a given practice area, a specific type of law you want to practice because your motivation is enjoyment or profitability, or a particular motivation which makes you believe you want to limit yourself to that particular practice area.

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