Audio: Social Media and Networking for Businesses (Part 1)

Toby provides guest lectures about social media and networking for businesses at Solo Practice University®. Her first lecture was recorded March 9, 2010. Combining over 15-years of traditional strategic marketing and with the lessons learned from her adventures in over 8 years with social media, Toby’s company, Bloomberg Marketing/Diva Marketing, helps (the people in) organizations join […]

We're Working on Something Big…

I can’t believe next week, March 20th, will be Solo Practice University’s one year anniversary of educating lawyers and helping them to go solo. So, no in-depth post this week because I am spending all my time putting the final touches on SPU’s HUGE one year anniversary program to be announced next week. This event […]

A BIG Announcement and SPU Classes in February

First, look for our big announcement next week in celebration of Solo Practice University’s one year anniversary! And February was a fabulous month here at SPU and here are the classes that were taught – enjoy! Brian Herrington gave us Lesson Four, Putting It All Together, in Class Action Law. Beyond the Paralegal was the […]

Is YouTube in Your Professional Future?

In October, 2006 I wrote this column for the Connecticut Law Tribune discussing what was then virgin territory for lawyer marketing, a little known phenomenon called YouTube: Your Internet presence just got more exciting. Imagine, potential clients can click on your web site and be linked to your personal video introducing them to your services, […]

Create Your Network Before You Need Them

When you build a network of connections, if you just join as a taker, you will be exposed as the opportunist you’ve been flagged to be. This is not what networking is about. Why do so many people get this wrong? No wonder networking is viewed as an intimidating chore by some, those very people who see it as ‘asking’ or ‘begging’ for something first rather than offering genuinely and generously first.

A New Semester at SPU – Classes January, 2010

Solo Practice University™ has more than 320 classes available to students 24/7 with many new classes posted each month. This past January we added the following classes available now: Gordon Firemark presented “Managing the Client Relationship”  – another jampacked Entertainment Law Class. “Part 2 of Filing the Complaint” (Class 10) was posted in Craig Niedenthal’s […]

You Ask…I Answer – How Do I Counsel New Graduates?

Do not go into solo practice if you see starting your own practice as biding time until ‘THE JOB’ comes along. This will actually harm you professionally as both potential clients and peers will be able to read your attitude immediately. You will be unattractive to clients and those who might have considered you for employment, partnership, referrals or other opportunities.

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