Faculty Announcement – Richard Litvin
Richard Litvin has been involved in helping graduates pass the Bar Exam for over 20 years. . He will teach a bar preparation course at Solo Practice University™.
Richard Litvin has been involved in helping graduates pass the Bar Exam for over 20 years. . He will teach a bar preparation course at Solo Practice University™.
This ‘no competition’ attitude is key to successfully marketing your solo practice. Let me explain.
Why did God make mothers? She’s the only one who knows where the scotch tape is. Mostly to clean the house. To help us out of there when we were getting born. How did God make mothers? He used dirt, just like the rest of us. Magic plus super powers and a lot of stirring. […]
The strength of the referral got me into the office. And that’s all a strong referral can do. It is up to the professional to bring the client ‘home’ so to speak.
62% of your business will be referred from people who already know, like and trust you and these include family, friends and coworkers. These people either have a relationship with the service provider or know of someone who does have a relationship with the service provider – you.
I’m going to start a new category/series here at BSP for learning purposes and to facilitate discussion. It’s called ‘ Case Studies’. It will primarily focus on ‘how one gets and loses clients’ which is foundational to marketing – the whole (potential) client experience.
If you know you are going to become a solo practitioner upon passing the bar then everything you do, from your course selection to your extracurricular activities to your summer internships should be geared towards two things, networking/building professional relationships and gaining ‘practical’ experience that mirrors the life of a solo practitioner.
You’ve heard the adage, “It’s not the choices you make but what you do with the choices you make.” This is as true with the decision to go solo as any other choice.
Now let’s talk about the traditional definition of ‘niche’ in the legal community – a given practice area, a specific type of law you want to practice because your motivation is enjoyment or profitability, or a particular motivation which makes you believe you want to limit yourself to that particular practice area.
There is much discussion these days that in order to succeed as a solo practitioner you must ‘find your niche.’ However, in the legal profession, when the term ‘niche’ is used, it is more often then not used inaccurately or incompletely.