Social media has been very good to me! I have made friends, connected with colleagues and potential clients, been able to brand myself as the “Gen Y Lawyer,” been asked to do interviews and guest posts, landed a couple of writing gigs (for example, that’s how I got this job writing for Solo Practice University®!), among other things. I highly recommend social media as an effective way to brand and market yourself as a young or new (or older) attorney.
Recently, I was asked by Amanda Ellis to create a video for her presentation at the recent NALP Conference sharing my experiences with social media and the methods that I have used successfully. Unfortunately, due to technical difficulties, the video was unable to be shown. So I figured, why not share my social media experiences with all of you? Check out the video below:
In summary, here are the steps I took to get started on social media:
- Open Facebook, Twitter and LinkedIn accounts. If you don’t want to use your personal Facebook page for business, create a professional Facebook page. Be sure to upload a picture and write an engaging bio.
- Start following, friending and connecting with people who are doing what you aspire to do. For example, I knew I wanted to open a solo practice so I started following Susan Cartier Liebel and Carolyn Elefant on Twitter.
- Offer interesting, useful content to your social media community; usually a blog article you’ve written, but could also be audio or video.
- Engage! Share the interesting, useful content that others in your community are posting, comment and have conversations. Its fun!
- Spend no more than 1 hour every weekday on Facebook, Twitter and LinkedIn. That is plenty of time to share your content, engage and be “in the know” on what’s going on in your social media (professional) community.
How do you use social media? What awesome people and opportunities have resulted from your social media activity?
All opinions, advice, and experiences of guest bloggers/columnists are those of the author and do not necessarily reflect the opinions, practices or experiences of Solo Practice University®.