Gartner predicted that 89% of companies would compete mostly on customer experience this year. The customer journey starts with their first introduction to your brand, which will most likely be your website.
Even the most successful brands are in a process of figuring out how to improve customer communication. Bain & Company found that while 80% of companies believe that they deliver superior customer experiences, only 8% of customers agree.
Here are some ways that we’ve found effective.