Tips For Strengthening Customer Communication (Checklist)

Gartner predicted that 89% of companies would compete mostly on customer experience this year. The customer journey starts with their first introduction to your brand, which will most likely be your website.

Even the most successful brands are in a process of figuring out how to improve customer communication. Bain & Company found that while 80% of companies believe that they deliver superior customer experiences, only 8% of customers agree.

Here are some ways that we’ve found effective.

Self-care For the Work-From-Home Attorney is Not a Luxury

If the phrase “self-care” makes you roll your eyes, I get it.

Many small business owners feel like they don’t have the luxury of making time for themselves. Settling in with a book and a cup of tea? Not this afternoon. Soaking away in a bubble bath? Not any time this week. Taking a day trip with the spouse and kids? Maybe next month… Maybe.

The disconnect goes further than that. The very idea of work-life balance doesn’t match up with reality when you’re working in excess of 60, 80, 100 hours per week building your company, managing your team, and meeting customer demands—and there’s still more to do at the end of the day.

But here’s the thing:

You need to practice self-care.
You need to make time for that bubble bath, that cup of tea, that day with the family.

When you are your business, you don’t have a choice. Read on and learn why.

How To Capture Local Business With SEO

Shop Local! It has become a rallying cry for independent businesses around the world. In the age of Google, people don’t simply stroll on down to Main Street when they want to make a purchase. No one opens the local yellow pages anymore. They open a search engine on their phone and it might take them far, far away from Main Street.

The good news? Four out of five people use search engines to find local information. Searches for ‘near me’ or ‘close by’ increased more than 900% in a two-year period.

You’ve probably conducted this kind of search yourself when looking to buy soccer cleats or hire an electrician ‘near me’. And if you’re like most people — 92% of shoppers to be exact — you choose a business from the first page of results that Google provides.

Page one of a Google search — this is the new marketing goal of any business, including yours.

How do you appear at the top of the page for every relevant search? In other words, how do you improve your local Search Engine Optimization (SEO)? At Ercule, we spend every day helping businesses do exactly that. Read on.

3 Common Pitfalls For Attorney SEO – (SPONSORED)

Almost every business wants to rank first in Google for their product niche – not only is it satisfying to win the Google ranking game, but it’s also often the path to greater revenue.

That ranking game, for many of our clients, feels mysterious and daunting. Many of them have been playing the game based on gut instinct and guesswork for a long time, and are exhausted.

Among frustrated business owners whose search status seems to stagnate, we’ve noticed some common mistakes. Here are some major ones, along with solutions that you can implement with your team.

Responsiveness: The New Battleground for Attorneys

Anyone else feel like the client expectation bar seems to rise at double the rate each year? From offering support via Twitter and Facebook to battling Yelp reviews, solo and small practice attorneys have had a lot to compete with over the last decade to win the customer experience game.

And now, the recent pandemic has inadvertently shifted those expectations. The rise of on-demand services has created an expectation for all industries to increase availability and responsiveness. A recent Salesforce survey found 64% of customers and 80% of business buyers ​expect questions answered in real-time​. Learn more.

Creative Ideas for Building Your Business Online in 2021…and Beyond

Make 2021 your year—for real this time.
As you look back on the last year and forward to summer 2021, now is the time to reflect on your growth and successes, as well as your opportunities to do even better for the people you serve.

What strategies, processes, and tools can you put in place now to stand out and expand your business in the months to come?

Here are a few creative and cost-effective ideas for improving how you communicate with customers, sell products and render services, and continue growing your business—no matter what comes next.

3 Creative Ideas for Building Your Practice Online in 2021

Believe it or not, we’re already three months into 2021. What are your goals for this year? What strategies, processes, and tools can you put in place now to stand out and expand your practice in the months to come?

Now is an ideal time to reflect on your long-term growth strategy, as well as your opportunities to do even better for the people you serve.

Here are a few creative and cost-effective ideas for improving how you communicate with clients, deliver legal services, and continue growing your practice this year:

(2020 Update) The First 30 Seconds of A Client Call Can Make Or Break Your Solo Practice

Statistics Support There is Much At Stake

It is imperative your law practice be in control of client contacts (or touchpoints) and set the tone (and extend your brand) early because the backlash can be swift and costly. According to a BIA/Kelsey report, phone calls influenced more than $1 trillion in consumer spending in 2019. The average American tells 15 people about a poor experience—and you’ll feel the impact on your business in large part because of the power of the internet. As I’ve discussed before, the internet has made it extremely easy for a dissatisfied client to share negative reviews about your firm with some furious keystrokes and one final push of the ‘enter’ key. Read on….

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