(UPDATE: I will publish have published the follow-up to this post Monday, November 1st. Responses are still coming in so I’d like to give you more time to think on it!) A while ago I started a new series called, ‘Case Studies’. (follow up links available at bottom of this hyperlink after comment box.) The […]
62% of your business will be referred from people who already know, like and trust you and these include family, friends and coworkers. These people either have a relationship with the service provider or know of someone who does have a relationship with the service provider – you.
I’m going to start a new category/series here at BSP for learning purposes and to facilitate discussion. It’s called ‘ Case Studies’. It will primarily focus on ‘how one gets and loses clients’ which is foundational to marketing – the whole (potential) client experience.