The Ethics of Using Social Media As A Client Communications Tool – Guest Lecture with Jared Correia

Jared receives countless questions from new solo lawyers and solos who have been in practice for decades but need advice on law practice management. We like to ask Jared what’s on lawyers’ minds as we have several times before.

In Jared’s newest guest lecture, we follow up on his previous guest lecture, You Know Everything There Is To Know About Social Media…or Do You? because the discussion we had generated so much more conversation Jared felt it was important to go into greater depth.  What REALLY defines social media:

Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Furthermore, social media employ mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, cocreate, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individuals.

Different types of social media include collaborative projects such as Wikipedia, blogs such as Blogger, social networking sites like Facebook, content communities like Youtube, and virtual worlds like Second Life. As of 2012, social media has become one of the most powerful sources for news updates through platforms such as Facebook, Blogger, Twitter, WordPress, LinkedIn, Pinterest, Google+. Tumblr, MySpace and Wikia. In addition, there has been an increase in mobile social media which has created new opportunities, in particulate for business, which are able to utilize social media for marketing research, sales promotions, and customer relationship development among others. (emphasis added)

This lecture will discuss:

  • Pre-Client Communications and client communications through social platforms
  • Pre-Client communications and client communications through advertising/marketing
  • Inadvertently implying specialization
  • Inadvertent creation of attorney/client relationship
  • Pre-view rules
  • Content Strategies
  • Testimonials
  • Disclaimers (like the ‘click-through’ disclaimer)
  • Gamification
  • Strategies to address UPL…and much, much more.

If you are a new lawyer in Massachusetts or a paying member of the Massachusetts bar, be sure to connect with Jared. LOMAP’s services are free for those who qualify.

The audio is about 70 minutes. Listen directly below.

Download (.MP3)

Jared has written a new book called “Twitter in One Hour for Lawyers“. You can learn more about the book or purchase it from the American Bar Association.

Jared D. Correia, Esq. is Law Practice Management Advisor at MassLOMAP (Massachusetts Law Office Management Practice). Prior to joining LOMAP, he was the Publications Attorney for the Massachusetts Bar Association (“MBA”). He was the first Publications Attorney for the MBA, and established the continuing legal education publication protocols and standards. In addition to overseeing the MBA’s CLE Publications, he also managed the MBA’s version of Casemaker, an online legal research product provided free of charge to MBA members. Prior to joining the MBA, Mr. Correia was a private practice attorney, working in the areas of general practice and disability law, in small firms on the Southcoast, North of Boston and just outside of Boston. Mr. Correia’s general practice encompassed a diverse range of legal subjects, including the handling of administrative hearings, personal injury law, family law, tax law and property law matters. Mr. Correia is active in raising funds for cancer research and has founded a charitable organization to benefit autistic children. He is a graduate of Suffolk University Law School and Saint Anselm College, where he was a captain of the Saint Anselm College Debate Team that finished second nationally in 2000.

Connect with Jared on Twitter . You can also follow LOMAP on Facebook, visit the website or read the blog.

All opinions, advice, and experiences of guest bloggers/columnists are those of the author and do not necessarily reflect the opinions, practices or experiences of Solo Practice University®.

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