Solo Practice University®

Recently, I had the pleasure of spending an entire afternoon with one of my faculty, Deborah Gonzalez. While we were at lunch she went to check her iPhone and I saw her law firm’s logo emblazoned on her iPhone hard plastic protector.  Naturally, I asked her where she got it and she told me Zazzle.com.

This is a no-brainer. What is the one item we keep with us all the time?  What is the one item we are constantly holding in front of everyone we know whether it’s in court, in a restaurant, in the supermarket, on vacation?  Yes, our smartphones.  What’s conceivably one of the greatest passive marketing* tools we could inexpensively dressup in our logo, contact information, practice area, other valuable information and put to work for us?  Our smartphones.  Smart lawyers prior to this dressed up their laptops with a customized skin.

I’m sure Zazzle.com is not the only company who does this.  But for under $40 for a customized hard shell, a very easy to use website, constant specials, discounts codes and bulk rates, and a no questions asked return policy, I just ordered mine!

(No, this is not a sponsored post.  This is just a great find I wanted to share!)

*Passive marketing involves putting something out there, waiting for potential clients to find it and ‘pushing’ them to contact you.

About the Author

Susan Cartier Liebel is the Founder & CEO of Solo Practice University®, the only web-based educational and professional networking community for solo lawyers and law students. It is her personal mission, through education and authorship, to change the way law schools educate their students and the way the legal community receives solos. Website | Bio | Twitter | Facebook | LinkedIn | Google+

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