If you live in Connecticut you have heard of John Haymond and the Haymond Law Firm. With a h/t to Norm Pattis, we discover that John Haymond has turned into ‘Simply Irresistible’ Robert Palmer and now has a bevvy of (cough in hand) beauties promoting his law firm to his biker audience.
I’m not going to comment any further on this. I’ll let the video speak for itself. And then you can tell me what you think
That was weird. Sadly, I bet it’s an effective ad.
Is the message about sex/beautiful girls? Sure it is.
But it’s also about being a part of a strong community. California lawyer Norm Fernandez, who was recently featured in the ABA Journal, also markets to the biker community. His most important credential: he’s a member of that community. His blog is at http://bikerlawblog.com/. We could all take a lesson on message to market match from this ad.
Definitely a distasteful marketing move. But I feel compelled to correct the record here: “Simply Irresistible” is by Robert Palmer. Robert Plant was the lead singer of Led Zeppelin and would never be caught dead singing that song.
I know that and thought I had corrected…will do so now!