Ronald J. Baker is an author and speaker with the mission, “To, once and for all, bury the billable hour and timesheets in the professions.” He teaches a course called “Value Pricing for the Legal Profession” at Solo Practice University®.
Talking with Ron is like getting a masters class in economics. With more than eight hours of graduate level classes inside SPU already, we wanted to catch up with Ron and learn more about his ‘radical new pricing model’. In this teleseminar we discuss ‘value pricing’ versus ‘value billing’ , the eight-step process to implementing value pricing and why knowledge workers such as lawyers are unworthy of the billable hour model. As always, another master class! Join us.
The audio is about 58 minutes. Listen directly below.
Ronald J. Baker started his accounting career in 1984 with KPMG Peat Marwick’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, a think tank dedicated to teaching Value Pricing to professionals around the world.
He is the author of five best-selling books, including: The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers: Using Key Predictive Indicators; and Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth.
His newest book, Implementing Value Pricing, declares the customer as the sole and ultimate arbiter of value. It proposes a business model change from “We sell time” to “We sell intellectual capital,” exploring the requirements, hurdles, challenges, and opportunities that enlightened firms transitioning to this new business model will face. Click here to learn more about Implementing Value Pricing in the CO-OP.
Ron has toured the world, spreading his Value Pricing message to over 90,000 professionals. He has been appointed to the American Institute of Certified Public Accountant’s Group of One Hundred, a think tank of leaders to address the future of the profession, named on Accounting Today’s 2001, 2002, 2003, 2004, 2005, 2006, and 2007 Top 100 Most Influential People in the profession, and received the 2003 Award for Instructor Excellence from the California CPA Education Foundation.
He graduated in 1984 from San Francisco State University with a Bachelor of Science in accounting and a minor in economics. He is a graduate of Disney University, Cato University, and the University of Chicago Graduate School of Business course: Pricing: Strategy and Tactics. He is a member of the Professional Pricing Society and presently resides in Petaluma, California.
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