Jordan Furlong recently gave us his two-part 2011 teleseminar update on the future of the legal profession. Part Two is now available below.

I always look forward to my conversations with Jordan.  He is insightful, extremely intelligent, and expresses his vision of the future of the legal profession with amazing clarity and direction for all of us.

If you don’t really know who Jordan Furlong is, here’s a little more about him:

Jordan is a partner with Edge International, providing consulting services to law firms on strategic planning and tactical matters.  He is also a Senior Consultant with Stem Legal and principal of its Media Strategy consulting service. Finally, he’s also an award-winning blogger who chronicles the extraordinary changes underway in the practice of law at Law21: Dispatches from a Legal Profession on the Brink.

After graduating from Queen’s University Faculty of Law in 1993, Jordan articled with Blake, Cassels & Graydon LLP in 1994 before beginning a career in legal journalism. He spent more than a dozen years leading three top Canadian legal periodicals: he served as Editor-in-Chief of the Canadian Bar Association’s flagship magazine National for a full decade (1999-2009), during which time it earned eight awards for journalistic excellence. He also founded and served as Executive Editor of the Canadian Corporate Counsel Association’s CCCA Magazine (2007-2009), and he held the position of Managing Editor with The Lawyers Weekly newspaper (1997-1998).

Jordan is an Honorary Fellow of the College of Law Practice Management, he served as editor of its 2006 Innovaction e-zine on innovation in law practice, and he currently chairs the College’s InnovAction Awards, which recognize and reward creativity and innovation in legal services delivery. He’s also a regular columnist with Slaw, writing on the future of law practice. He has spoken about the challenges facing the legal profession at numerous conferences, and his written work has been published in a wide variety of periodicals aimed at both lawyers and clients. You can find him on LinkedIn and Twitter, and he lives in Ottawa, Canada, with his wife and two children.

Teleseminar Topics – The Four Top Trends in the Legal Market and How They Affect Solos

• Why clients remain in control and how you can turn that to  your advantage
• Where your competition now comes from – outside mainstream legal services and outside the profession altogether – and how you can address these emerging markets
• The evolution of legal talent – who is in demand, who is not, and why
• How the BigLaw/SmallLaw dichotomy will become less accurate over time, as a much wider range of providers emerges – a full spectrum of legal talent and business models.
• How the legal profession’s generational DNA continues to slowly change every day and the role of the Millenial

Part Two of this lecture is approximately 35 minutes long. Listen directly below.

Download (.MP3)

Did you listen to Part One of this lecture? Click here to go Part One.

If you enjoy Jordan’s guest lectures, listen to what he had to say last year about the Future of the Legal Profession.