The “Commonalities” Approach for Recently-Minted Solos to Generate New Business

Okay, so you have your sheepskin, are sworn in, set up an office, and ready to roll. Other than congratulatory cards and best wishes from family and friends, months go by and the phone’s not ringin’ much. Welcome to the real world!

To be sure, there is help along the way. State and local bar associations, for example, have programs for tyro lawyers. Indeed, you may have gone one step further in garnering an LL.M in tax, IP, whatever. Good job! After all, in medicine, dentistry, law among many other disciplines, specialization is a key factor in making a go of it. But even though you have laminated evidence of your qualifications lining the wall, nothing much is happening. What to do?

Style Guidelines Can Make a Difference – Part 2 – Digging Deep: Specific Style Guidelines

In this piece, I’m not getting into legal and related considerations. Those provisions are taken up in the latest edition of the latest– 20th edition A Uniform System of Citation, familiarly known as the Bluebook, which we, as barristers, fondly (or otherwise) remember, going back to law school. Instead, I’ll zero in on the related elements of good writing. Let’s get started.

Do the ‘Write’ Thing

Your professionalism is on display in your communications –written as well as oral, including reports, proposals, articles, letters, resumes, writing samples, etc. Write professionally. If you don’t really know how, read this.

Hanging Up That Shingle: A Heady Moment. But Where Will the Clients Come From?

More years ago than I’d like to remember, a cousin sold me my first whole life insurance policy.  At the time, he was new to the business and initially made some money selling policies to family–aunts, uncles, cousins–you name it.  However, after that initial flurry, he didn’t do well and soon dropped out of the business.  Bottom line, he didn’t know how to prospect and market himself.  Where will your clients come from?

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