In the late 90′s and definitely into the 21st century, the law firm fee structure is morphing and changing under tremendous pressure from clients and the economy. But where do new solos (and some not-so-new) lawyers go to learn about the what fee structures are out there? Jared and I discuss the pressures and those very fee structures. Join us!
How important is content marketing? It’s actually incredibly important in today’s marketing environment for new (and seasoned lawyers). Join us as we discuss what content marketing is, why it’s important, what are the fastest, easiest, and cheapest ways to get good quality content into the universe, and what you should be writing about. As always, it’s highly informative. Join us!
When are you most vulnerable to a malpractice claim, when are you least? What are the ugly malpractice monsters are rearing their heads going forward? Are you safer as a a newbie or a more seasoned professional? The answers may surprise you. But most importantly, they’ll inform you to help you with your practice going forward. Join Jared and I as we discuss these surprising landmines from our unique perspective.
Do you think a signed retainer agreement is the beginning or end of your marketing to gain a client? The beginning or end of the ‘sale’? Today we talk about the reality that once a client retains you it is just the beginning of the sales ‘re-cycle’ – the continuing process of re-affirmations that the client made the right choice in selecting you as their attorney. Listen and learn.
Do you understand the financial power of building lawyer networks for referrals? Do you understand the importance of being a traffic hub for business, even legal matters you don’t handle? Do you know how to talk with other professionals to garner referrals? Referrals for many lawyers are their lifeblood, a way to keep the pipeline filled with clients to serve. Jared and I discuss the importance of referrals in this guest lecture and we’d love for you to listen and learn.
Lawyers and law firms struggle to innovate in areas outside of the substantive practice of law. Worse still, most attorneys neither observe nor capitalize on general business trends, even as their competitors are trying to do so. This applies to several categories of business management, certainly, including marketing, where lawyers frequently over worry themselves into […]
Encryption is now part of your professional duty to safeguard your clients’ data. Encryption is a very techno-scary word for many lawyers. It’s intimidating, actually. But even if it is, it doesn’t mean you can bury your head in the sand, not if you are going to represent your clients responsibly. Encryption is critical when […]