We are kicking off a new series of free audio guest lectures at Solo Practice University. These lectures will feature our faculty experts discussing what’s new in their own practice areas or their specific areas of business expertise. The audio series is simply called ‘What’s New?’ We’ll feature a new guest lecture approximately every other Tuesday.  We hope you benefit from them and share this link with others!

Mark Merenda is one of the nation’s leading experts on marketing for attorneys. He has generously taught hundreds and hundreds of lawyers at Solo Practice University® what law schools have consistently failed to teach their own students – how to market legal services professionally, ethically and profitably.

If you don’t know Mark, he is SPU’s resident legal marketing faculty.  His thirteen jam-packed classes have been very well-received and proving truly beneficial to solos who want to understand what marketing actually is and how they can position themselves to be noticed in this increasingly saturated and competitive marketplace.

What I love about this guest lecture is the reinforcement that there are no games, no gimmicks, no magic bullets.  Plainly stated, there are tried and true ways to present your services to potential clients without compromising professional integrity. Marketing is not happenstance.  It is thoughtful, methodical, and important.  So join us while we discuss what’s happening in the legal marketing world today.

Audio is approximately one hour.

Download (.MP3)