Mark Merenda is one of the nation’s leading experts on marketing for attorneys. He will teach a course on marketing strategies for lawyers at Solo Practice University®.
Merenda founded Smart Marketing in 1994. Smart Marketing’s services include strategic planning, coaching, and practice development — as well as the design and implementation of websites, blogs, search engine optimization programs, seminars, brochures, newsletters and e-newsletters, advertising campaigns, corporate identity and image materials, direct mail, referral networks, and more. Merenda’s SmartBlog founded in 2004, is a popular resource for attorneys and financial professionals with nearly 7,000 current subscribers.
Education And Professional Accreditation
A graduate of Bennington College, Merenda is a teaching Fellow at the Southern California Institute.
Presentations And Publications
Merenda gives lectures and presentations across the country, to groups including WealthCounsel, The National Academy of Elder Law Attorneys, The Ohio Forum of Estate Planning Attorneys, The Michigan Forum of Estate Planning Attorneys, The California Forum, The Society of Financial Service Professionals, and others. His list of publications is extensive, and includes Advisor Today, Bloomberg Wealth Manager, Marketing The Law Firm, National Underwriter, The National Law Journal, Elder Law Answers Monthly, CAPA2biz.com, and the Journal of the Institute for Dynamic Wealth Innovation. His articles may be downloaded or read online at the Smart Marketing website.
Want to join the Faculty? Contact us.
Mark, For the past two years I have watched you freely giving your much-sought after advice to newly minted and seasoned solos on very popular listservs. Your down-to-earth, informed and humorous way of explaining marketing has always been right on point and that is why we are very excited to have you teaching these skills.
In a perfect world, we’d all be able to afford you. But the fact you will be teaching our students general strategies and tools for getting your name out there through education as an important part of operating your legal practice is fantastic.
Very glad to have you on board!
Congrats Mark and what a great addition to SPU. Not only a huge collection faculty to teach on how to be a great lawyer in a number of practice areas. Also, some outstanding individuals who understand how important it is to do educational based marketing to the public. Marketing that is not in your face, but shows lawyers how to better educate their consumers. After all a better educated, informed consumer is a better consumer of legal services.
Welcome on board Mark!!!