I’m going to start a new category/series here at BSP for learning purposes and to facilitate discussion. It’s called ‘ Case Studies’. It will primarily focus on ‘how one gets and loses clients’ which is foundational to marketing – the whole (potential) client experience.
If you know you are going to become a solo practitioner upon passing the bar then everything you do, from your course selection to your extracurricular activities to your summer internships should be geared towards two things, networking/building professional relationships and gaining ‘practical’ experience that mirrors the life of a solo practitioner.
You’ve heard the adage, “It’s not the choices you make but what you do with the choices you make.” This is as true with the decision to go solo as any other choice.
Now let’s talk about the traditional definition of ‘niche’ in the legal community – a given practice area, a specific type of law you want to practice because your motivation is enjoyment or profitability, or a particular motivation which makes you believe you want to limit yourself to that particular practice area.
There is much discussion these days that in order to succeed as a solo practitioner you must ‘find your niche.’ However, in the legal profession, when the term ‘niche’ is used, it is more often then not used inaccurately or incompletely.
Ronald J. Baker is an author and speaker with the mission, “To, once and for all, bury the billable hour and timesheets in the professions.” He will teach a course called “Value Pricing for the Legal Profession” at Solo Practice University™.
The verdict is in. Solo Practice University is a Bona Fide Hit with Lawyers and Law Students alike. Lock in Tuition for life at Solo Practice University. This special pricing ends at 12:00 Midnight, Friday, April 17, 2009.
Sonia is currently a Distinguished Lecturer and the Director of the Baruch College Center on Equality, Pluralism and Policy at the School of Public Affairs, Baruch College, City University of New York. She first joined Baruch College as the Lillie & Nathan Ackerman Visiting Distinguished Associate Professor of Equality and Justice in America responsible for teaching and developing programs to engender a thoughtful dialogue on issues of race, equal justice and ethnicity.
I can’t resist posting a link to this extraordinary video. It belongs on this blog for so many reasons. Please watch from beginning to end especially including the commentary afterwards. You’ll understand why
I don’t know about you but I sometimes live too much in the existing 24 hours and its ups and downs and lose sight of the bigger picture and in doing so lose sight of what really matters.