As a profession we’re constantly being reminded about the importance of A2J (Access to Justice) for low income folks. We are forcing newly minted attorneys into Pro Bono work touting it as a rite of passage, an honor and a privilege to give back for earning this license. Those charged with a crime are given public defenders at no cost to protect their rights. But what about plaintiffs in difficult personal injury or medical malpractice situations where it is not about the lawyer foregoing a fee and putting in a few check marks in the pro bono column, but taking on cases that challenge an attorney to swing for the fences even if the odds are slim there will be a financial return; where the overarching goal is hopefully helping to right a significant wrong and maybe prevent future wrongs? What about that difficult personal injury case or medical malpractice case that fewer and fewer lawyers have the caring or courage or fortitude to take on because the odds are against victory, though should they be victorious, there is tremendous financial reward plus the gratification of helping someone? What about that plaintiff who needs that real cowboy?